Maison Néo: a responsible luxury pop-up combining committed fashion, a café and a treatment room

Attention fashionistas, wellness addicts and enlightened aesthetes - Maison Néo, invites itself to the 1st arrondissement of Paris from now until October 12, 2025, for a shot of style, wellness and art de vivre, just a stone's throw from the Place de la Concorde. An ephemeral concept store of responsible, cutting-edge, conscious and ultra-desirable luxury, imagined by women, for women.

Behind this trendy pop-up are Charli Voute (a branding pro with Louis Vuitton and Dior), and Elena Feit (founder of The Ethiquette brand), two experts who are reinventing the shopping experience between luxury and responsible modernity.

• To be read
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A mix & match of experiences to try out and shop immediately at the many participating stores:

• Responsible fashion and committed couture: young designers, vintage selection, revalorization of luxury end-of-stock. On the racks? Theunissen Paris, The Ethiquette, Nunu Vintage, Markaware, Très J, Skiim Paris ...
  
  
• Holistic wellness and indoor/outdoor glow: skin care, nutrition, mental health, massage, holistic experiences with 48 Collagen Café, Feel Reformed, Rudolph Café, The Kinsei Shop, Dariia Day, Fields of Yarrow ...

• Sleek, sustainable living: interior design, objets d'art and collectibles with Dôme Curation, Treaptyque, Superchinerie, Dizonard, Hercule Studio ...

A place to explore, an atmosphere to experience, a concept to embrace. New-wave luxury is here. Shall we meet there?