Yves Saint Laurent Beauté Pop-Up: An Immersive Experience at a Famous Paris Club

When Yves Saint Laurent Beauté decides to bring beauty to the beat of the club scene, it results in a free immersive experience at the Rex Club in Paris. On January 21 and 22, 2026, from 9:00 AM to 6:30 PM, this iconic venue transforms into a pop-up experiential beauty space, crafted as a journey to be experienced rather than just observed. Reservations open this Thursday, January 15, 2026.

No static shop windows here... visitors move around, get active, and experiment. The Maison transforms the Rex Club into a sensory playground, where high fashion aesthetics collide with the raw energy of the club scene. Throughout this immersive journey, guests discover the brand’s latest makeup innovations, seamlessly integrated into each stage of the experience.

On the entertainment front, everything flows seamlessly, like a playlist that makes you want to get up and dance:

• Ground Pilates Class (35 minutes), included in the free experience and designed as a complement to the “lash coaching” session
• Berry Crush Break, featuring refreshing drinks and sweet treats inspired by the new fragrance
• Makeup Studio & Photo Call, with beauty touches by YSL Beauté experts and a photo shoot in front of an iconic bag
• Exclusive Goodies, handed out at the end of your experience: fitness kit, tote bag, water bottle, and a mini perfume (while supplies last)

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On Thursday, January 22, 2026, the immersive Yves Saint Laurent Beauté experience shifts into party mode with a free electro night event requiring registration. The event takes place at the Rex Club from 10 PM to 2 AM and features performances by Kesaly and Paloma Le Friant.

Finally, the beauty pop-up also highlights the brand's commitment through its "Love Without Abuse" initiative. This includes a dedicated space in collaboration with En avant toute(s), a partner of Yves Saint Laurent Beauté for over five years, aimed at raising awareness and supporting the fight against domestic violence.

An immersive, free beauty experience that's meaningful and perfectly in sync with the latest trends!