An immersive pop-up skincare experience that's entirely free is arriving in Paris this weekend.

A new pop-up is launching in Paris this weekend, with a fresh focus on skincare. Visitors can enjoy an immersive experience, including skin diagnostics and a variety of free activities, happening on January 31st and February 1st, 2024.

A city-centric skincare hub is coming to rescue sensitive skin, with an immersive pop-up store opening in the 11th arrondissement of Paris on January 31 and February 1, 2026. Open to the public or bookable here in five 2-hour sessions daily, this space transforms the Consulat Voltaire into a Skin Lab divided into five dedicated zones.

First, there's the S.O.S. area, described as a "raw sensory dive into the chaos of the skin", offering an immersive experience that highlights various skincare issues. Next, the Village, the centerpiece of the pop-up, features a giant photocall backdrop and a Drink Bar serving complimentary flavored waters.

For those who enjoy fun and playful activities, the Playground Cutané, the third zone of the lab, offers engaging games all centered around skin care themes. Players can challenge each other in a timed game to rebuild a skin barrier or compete in a water pump duel to highlight the importance of hydration.

Inside the fourth area, the Skin Lab, skincare professionals conduct personalized skin assessments to offer tailored advice for your specific concerns. Be prepared for an honest evaluation: your face is examined in detail, and you might be surprised by what’s revealed. Here, imperfections are looked at openly, with practical tips and supporting evidence to help you understand and improve your skin.

Finally, the Locker Room, the final stage, wraps up the experience with exclusive gifts: the challenge? Pick a key at random and try to open a locker. If the lock matches your key, you win an extra prize. No matter what, you’ll leave with at least a mini set of products. All of this unfolds in a lively, festive atmosphere punctuated by dance performances!