This free pop-up from a well-known beauty brand offers skin diagnostics and interactive experiences in Paris.

June 17–21, 2026, the renowned American skincare brand Paula’s Choice sets up shop at 18 rue de Turenne, in the 4th arrondissement of Paris, with a free beauty pop-up that blends skincare with football spirit. This ephemeral venue mirrors its new role as Official Sponsor of the FIFA World Cup 2026 and the FIFA Women's World Cup 2027. On site, attendees will be able to try several activities, benefit from a skin diagnosis, discover the brand universe and leave, depending on the activities, with a few surprises.

Pop-up stores in Paris: the ephemeral, experience-driven shops you need to discover right now
Fashion, beauty, food, design or lifestyle: pop-up stores are popping up all over Paris and Île-de-France. These temporary shops let you discover a brand, a collection or a new release, for a few days or weeks. [Read more]

Visitors can start with a skin diagnosis to pinpoint their needs and pick up tips for building a more tailored routine. The experience then shifts into a revamped goal, where each successful shot at a target earns a prize, a photo space, and a memory game inspired by the skincare world, with travel-size formats up for grabs.

The journey also reveals the brand’s philosophy, born more than 30 years ago, renowned for formulas built around ingredients chosen for their proven benefits, with no superfluous components. Facial and body exfoliation, targeted treatments for blemishes, anti-aging routines, or sun protection: the pop-up offers a glimpse into its skincare wardrobe, from entry level to expert.

What to do in Paris' fashion scene in September 2026? Exhibitions, pop-ups, shopping and great deals
The fashion season is in full swing in September 2026 in Paris and Île-de-France. Between exhibitions, pop-ups, workshops and new shops, the month offers plenty of opportunities to spot trends, discover new addresses, and refresh your shopping list. [Read more]

• To be read
• Where to shop for bargains in Paris?
• This week's top picks in Paris and Île-de-France for September 28 to October 4, 2026.
• 10 outings in Yvelines for this weekend of October 3–4, 2026.

The experience also features a claw machine with exclusive prizes up for grabs, a gourmet pause courtesy of Café Nuances, and a corner created in collaboration with Milk Makeup, blending skincare and makeup. Two Running Clubs, open to registration, are planned for June 20 and 21 from 10 a.m. to 12 p.m., around a 5 km course. Finally, the pop-up will run on June 21 from 4 p.m. to midnight with a Fête de la Musique x La Java party, powered by a DJ set.