Meet Your Seoul: K-fashion lands at Galeries Lafayette Haussmann in Paris

From October 6 to 27, 2026, Meet Your Seoul brings together five must-have brands from the new Korean fashion scene at Galeries Lafayette Haussmann. This 100% original pop-up, to be discovered in the heart of Paris, will invite you to explore contemporary creation straight from Seoul. By pairing contemporary silhouettes, refined craftsmanship, and streetwear influences, these brands embody a new generation of designers redefining the codes of Korean fashion.

After K-pop, series/dramas, cinema, or K-beauty, Korean culture continues to unfold in Paris, this time on the fashion front. From Tuesday the 6th to Tuesday, October 27, 2026, the Galeries Lafayette Haussmann will host Meet Your Seoul, an unprecedented pop-up dedicated to five Korean brands.

Join us on the 3rd floor of the main store (Coupole), in the 9th arrondissement, to explore the diverse facets of contemporary female creativity from Seoul. Organized in partnership with the Korea Creative Content Agency (KOCCA) and The Hyundai Department Store (the renowned Korean department-store chain), the event also marks the 140-year milestone of diplomatic ties between France and Korea, celebrated this year, 2026.

On the agenda: five designers and brands with distinctly different worlds:

KIMHĒKIM draws its name from the ancient Korean royal dynasty of Gaya and builds a wardrobe that is both feminine and assertive, blending elegance with unexpected, edgy twists.
THEILMA champions a contemporary aesthetic that pushes beyond conventional codes and invites the expression of a personal style.
RE RHÉE approaches ready-to-wear and accessories with a spirit of discreet luxury and pared-down modernity, stripping away the superfluous to focus on the essentials.
LIE stands out with structured, bold silhouettes, offering pieces that blend a romantic sensibility with a practical, everyday wearability.
FRITUR, a name that fuses “Friday” and “Saturday,”imagines from Seoul comfortable, travel-inspired clothing shaped by artisanal craft.

Ahead of the pop-up's opening, online pre-orders are already open and available, with perks up for grabs:

10% off
a K-beauty gift set (three products) included

Preorder now to unlock these perks and gifts by clicking here
Pickup at the pop-up

For the curious who are following the rise of Korean fashion and culture in France, Meet Your Seoul lets you discover in one place five labels backed by The Selects, an international fashion platform supported by KOCCA to help young Korean brands grow overseas.

It's the perfect pop-up to discover the latest Korean fashion labels without having to fly to Seoul. Drop by until October 27, 2026.