MAKE UP FOR EVER unveils the GLIDE LAB, an unprecedented immersive pop-up right in the heart of Paris

Located in the heart of vibrant Paris, in the 1st arrondissement, and close to the well-known neighborhoods of Louvre or Châtelet - Les Halles, GLIDE LAB is just waiting for you on February 20 and 21, 2026.

A Brand with a Proud 40-Year Heritage

A must-know name in the world of cosmetics, and following the successful ACP coffee chat held last November with Café Nuances, MAKE UP FOR EVER continues to challenge conventions by creating immersive experiences designed for everyone. In February 2026, the brand is set to open a new pop-up at 43 ter rue Étienne Marcel, promising a space as innovative as it is inclusive.

This temporary event will open its doors to the public starting Friday afternoon, with a clear goal of offering you an unprecedented immersive experience. 

What to Expect Over These Two Days

Step into a space that doubles as a vibrant showcase for creativity, where urban aesthetics meet collective energy. The experiences to explore in the pop-up are countless:

• Explore the latest product launches alongside the brand’s talented MAKE UP ARTISTS
• Join a fun team game designed to ignite your competitive spirit (friendly, of course 😏) for a chance to win exclusive prizes
• Dive into the world of skate culture—with activities like finger skating—and experience the empowering sisterhood that’s at the heart of this launch, set in a venue still under the radar
• Take a delightful break with drinks and sweet treats from Café GINIE

An event designed for makeup enthusiasts, but also perfect for the curious, friends, or those interested in innovative concepts. Experience it right in the heart of Paris, amidst a vibrant, creative, and welcoming atmosphere.