Idôle House 2026: Lancôme brings its free, sensory pop-up experience back to the heart of the Marais in Paris

Beauty lovers, get ready! From February 12 to 14, 2026, the Marais district in Paris will host the third edition of Idôle House. This beauty pop-up invites visitors into the world of Idôle, showcasing iconic makeup, signature fragrances, and Lancôme’s latest innovations. All of this unfolds during a free immersive experience designed to excite all the senses.

This season, the spotlight is on the brand’s latest mascara, brought to life by Olivia Rodrigo and her stunning rose gold motorcycle. Visitors can also try on richly pigmented eyeshadows and signature fragrances, all part of a sensory journey designed to unveil the newest beauty offerings from the House.

• To be read
• Where to shop for bargains in Paris?
• The best deals in Paris and Île-de-France this week, from January 19 to 25, 2026

What to Expect at the Idôle House 2026 Pop-Up:

• Exclusive Masterclass (45 mins, registration required): Unlock expert tips to enhance your eyes and complexion, courtesy of professional make-up artists.
• Quick Flash Makeover: Visit eight touchpoints for a swift, precise makeup session—perfect for a quick glow-up.
• Immersive Photo Call: Straddle the rose gold motorcycle and capture your moment with a robotic arm—creating a beauty campaign-worthy memory.
• Interactive & Virtual Challenges: Test your reflexes in an augmented reality motorcycle race, accessible via an exclusive Snapchat lens.
• Culinary Break: Refresh with flavored waters inspired by perfumes and customizable waffles for a sensory pick-me-up.
• Shopping Experience: Personalize your products with exclusive charms and leave with a gift bag filled with beauty miniatures.

A glamorous, creative, and sparkling moment to leave feeling fabulous and inspired!