In 2026, the Paris Marathon drew 58,853 runners. Participants covered a long distance of 42.195 kilometers through Paris, starting on the Champs-Élysées and finishing at Avenue Foch. This race is the capital's biggest and most popular event: it attracts athletes from across France and even from several countries. It also offers runners the chance to admire the city's monuments and historic sites. This marathon is truly a must-attend event on the Paris calendar.
But a change is on the horizon that will take effect from 2027. Since 2013, the Paris Marathon officially carried the name "Schneider Electric Marathon de Paris," in line with the event organizer, Amaury Sport Organisation (ASO), and its partner Schneider Electric. In 2026, the Paris City Council, however, decided to shake things up. The Council awarded the marathon to the Cadence, a consortium of companies bringing together Havas Events, Keneo, and Avena Event.
From 2027 to 2030, the Paris Marathon will be organized by Cadence, and it will carry the name "Asics Marathon de Paris", with Asics serving as the event's official equipment partner.
This isn’t the only notable change runners should brace for. According to information from Ouest-France, the marathon organization is set to shake things up. Until now, participants could buy their bib online, with dynamic pricing ranging from €135 to €179. The ticketing operated on a first-come, first-served basis, charging higher rates for last-minute registrations.
Starting in 2027, Cadence could roll out a lottery system. According to Ouest-France, runners would need to enter the ballot: if their name is drawn, they would have a chance to purchase their bib, with a price set at more than €150. Those not selected would have to try their luck again the following year.
That lottery system is already in use for the London, New York, and Valencia marathons. It is not yet known how many entrants will be allowed to run the Paris Marathon at this time.
The changes don’t stop there, according to our colleagues. In 2027, for ecological reasons, the medal and the finisher T-shirt of the marathon will not be automatically handed out to everyone. And just like in 2026, there will be no cardboard cups or plastic bottles along the course. Finally, between 2027 and 2030, the parcours of the race will not change every year, according to Ouest-France. In September, Cadence is expected to hold a press conference unveiling all the innovations planned for the next edition.
The Paris Half Marathon has also been picked up by Cadence: it is expected to switch to a lottery system as well, but its name will remain unchanged. More details are expected to be announced soon.
