Grandma's Day, since when has there been a grandma's day? date and origin

Published by My de Sortiraparis · Photos by Margot de Sortiraparis · Updated on March 1, 2024 at 06:42 p.m.
When is Grandmother's Day and where does it come from? Did you know that this celebration, contrary to popular belief, has its origins in a commercial initiative rather than in historical or religious tradition? We tell you all about it...

Unlike other family celebrations rooted in history or religion, Grandmother's Day was created in 1987 by the coffee brand Cafés Grand'Mère. This far-from-ancestral creation was intended to celebrate the brand's 20th anniversary, by encouraging the gift of coffee to these maternal figures. Ironically, traditional gifts tend more towards bouquets of flowers or poems, especially with the daffodil, narcissus and tulip picking season.

This celebration takes place every first Sunday in March, a date that has no official status like Mother's Day, but which has become firmly rooted in French customs over the years. The event has gained in popularity, particularly in schools, where workshops and competitions are organized for the occasion. This year, the date is Sunday, March 3, 2024.

The introduction of this holiday has also had an impact on the floral sector, with a significant rise in sales of flowers and houseplants, underlining the importance of this celebration in the hearts of the French. However, the holiday is not without its critics, not least because of its proximity to International Women's Rights Day on March 8, which raises questions about the commercial and societal implications of its celebration, seeing it as a potential dilution of more militant messages by a more commercial and traditional approach to women's place in society.

Grandmother's Day, although initiated by a commercial approach, has established itself as an important moment of celebration in the French family calendar, recalling the affection and respect we hold for these matriarchal figures. Despite its critics, it remains an opportunity to strengthen family ties and recognize the valuable role grandmothers play in our lives.

In any case, it's worth noting that what most grandmothers want is to be thought of. Whether it's a simple phone call, a charming gift, a meal or an activity to share, it's all good.

Far from the stereotypes of yesteryear, today's grandmothers are often very active, enjoying getting out and about, and taking their grandchildren on activities. We invite you to discover a whole range of good ideas for outings. Although it's a commercial day, it's still a great opportunity to spend some quality intergenerational time.

Défilé du Nouvel an Lunaire du 13e 2024 - nos photos - image00016Défilé du Nouvel an Lunaire du 13e 2024 - nos photos - image00016Défilé du Nouvel an Lunaire du 13e 2024 - nos photos - image00016Défilé du Nouvel an Lunaire du 13e 2024 - nos photos - image00016 Grandmother's Day 2026: Activities and outings to enjoy with Grandma in Paris and nearby
Mother’s Day for Grandmother is this Sunday, March 1st, 2026. Because any excuse is good to spend quality time with grandma, Sortir à Paris offers some ideas for celebrating this special day together — a perfect occasion for grandmothers and their grandchildren to connect. [Read more]

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Dates and Opening Time
On March 3, 2024

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