The Heritage Days unveil the rich history of France during a captivating weekend filled with cultural tours, activities, and creative workshops. In Paris, it’s a chance to explore some of the most exclusive and esteemed cultural and
This season once again, the Flagship Etam Haussmann joins the lineup of Heritage Days 2022 in Paris. The story of this lingerie brand begins over a century ago, in 1916, when Max Lindermann opened his first stocking shop in Berlin. At that time, women were shedding their corsets and embraced greater freedom and independence. Etam arrived in Paris in 1928, and by 1936, the brand had established its first French Factory in northern France.
Pioneering several innovations — from cotton underwear and jersey sleepwear to the “Magic Up,” “Sublimizer,” and “Pure Fit” lines that enhance women’s bodies — Etam has always evolved with the times and now more than ever emphasizes a sustainably responsible approach. At the same time, the brand actively advocates for women and their health. Its flagship store at Haussmann, opened in 2019, offers exceptional visibility alongside neighboring landmarks like Galeries Lafayette and Le Printemps. This prime location is put to good use each year when the brand hosts a Live Show near its flagship during Heritage Days.
For the Heritage Days 2022, Etam invites you to explore its flagship store to discover the origins of the body garment and see how it has evolved over the decades. Join us from September 16 to 18 for this immersive experience.
Heritage Days 2022 Program at the Etam Haussmann Flagship:
Aucun événement annoncé à ce jour en 2022
An intimate look into the subtle and delicate world of lingerie.
Dates and Opening Time
From September 16, 2022 to September 18, 2022
Location
Flagship Etam
14 Rue Halévy
75009 Paris 9
Access
Metro Opéra (lines 3, 7 and 8)
Prices
Free
Official website
www.etam.com
