After its theatrical release on March 18, 2026, The Price War lands on VOD on July 21, 2026. Directed by Anthony Déchaux and co-written with Maël Piriou, this social thriller dives behind the scenes of the world of big-box retail and the bargaining between distributors and suppliers.
The film stars Ana Girardot, Olivier Gourmet, Julien Frison and Jonas Bloquet.
Ana Girardot plays Audrey, the daughter of farmers who becomes a department head at a hypermarket. Her commitment to local producers earns her a spot at the chain’s purchasing center. There she discovers a world where every contract is negotiated down to the last cent and where commercial decisions can have direct consequences for both producers and consumers.
Facing her, the character played by Olivier Gourmet expertly navigates the rules and power dynamics at play in these negotiations. Audrey must find her place in an environment where her personal beliefs clash with the economic imperatives of big retail.
By placing its storyline inside a central purchasing hub, The Price War tackles a topic rarely seen in cinema. Here, the tension doesn’t hinge on a police investigation, but on the commercial negotiations that, in particular, determine the prices visible on supermarket shelves.
The film examines the economic and human dynamics that underpin the food supply chain, from producers to consumers. The official trailer offers a glimpse into this behind-the-scenes look at the world of large-scale retail.
The Price War may appeal to viewers drawn to social thrillers, fiction rooted in reality, and films that explore the workings of the economic world. The film will be available on VOD from July 21, 2026.
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