Particular Days 2026: reserve your visit to Maison Guerlain on the Champs-Élysées now.

A grand fragrance starts with a handful of ingredients and a lot of savoir-faire. From October 16 to 18, 2026, the Journées Particulières offer just that—a chance to trace the thread of creation by freely stepping inside iconic spaces of the LVMH group. For this sixth edition, themed Aux Racines du Rêve, 46 Maisons will open 69 sites across 12 countries. Workshops, artisanal techniques, heritage and raw materials come under visitors’ noses, sometimes literally.

Special Days 2026: the LVMH maisons you can book right now
First wave of reservations for Journées Particulières 2026: time slots are available right now. Not all Maisons are involved yet; here are the ones opening today. [Read more]

At Guerlain, this time the rendezvous is at 68 avenue des Champs-Élysées, a address that has scented the House’s history for more than a century. The Guerlain family had its townhouse built there in 1914, bringing together a boutique, apartments, offices and a laboratory. Over the years, the place has worn different faces: Andrée Putman and Maxime d’Angeac reinvented it in 2005, followed by another transformation entrusted to Peter Marino in 2013. More than a century after opening, 68 remains one of Guerlain’s iconic addresses in Paris, even recognizable by its Abeille, the historic symbol of the House.

For Journées Particulières, 68 invites visitors to trace the perfume’s trail. The route focuses in particular on the Guerlinade, the olfactory signature built around six iconic ingredients: iris, jasmine, bergamot, rose, vanilla, and tonka bean. Visitors can also watch the Dames de Table, guardians of a historic craft in dressing the bottles. Finishing touches: applying the stopper, sealing the bottle, and tying the final knots.

• To be read
• Where to shop for bargains in Paris?
• This week’s best bets for Sept. 21–27, 2026 in Paris and Île-de-France
• 10 top outings in Yvelines for this weekend of September 26–27, 2026

2026 Special Days program at Guerlain on the Champs-Élysées:

• A deep dive into the art of perfumery: exploring the natural ingredients that make up the Guerlinade, the heritage of the historic boutique, and the work of the Dames de Table, with a live demonstration of how the perfume bottles are dressed.
• Booking opens Thursday, September 24 at 2:00 PM

The Journées Particulières 2026: LVMH’s Maisons unveil their program and booking dates
Fashion, jewelry, perfumery, gastronomy or heritage: LVMH’s Journées Particulières return from October 16 to 18, 2026. Here are the Houses to discover in Paris, the visit program, and the dates reservations open. [Read more]