Take a deep breath... and say "Om" on the Champs-Élysées! The Californian brand Alo Yoga, founded in Los Angeles in 2007, is preparing to roll out its mats in Paris with a flagship store covering more than 2, 000 m²at 92 Avenue des Champs-Élysées, replacing the former Zara store. The opening of this first French boutique is scheduled for early 2026.
In France, yoga continues to grow, and with it a thriving market for sportswear brands. While Lululemon has long held its ground with its four Parisian stores, Alo Yoga is preparing to challenge its Canadian counterpart with the same grace and flexibility!
Known for its second-skin leggings and minimalist bras, the brand has won over Generations Z and Alpha thanks to a formidable influence strategy on Instagram and TikTok. During the pandemic, stars such as Hailey Bieber, Bella Hadid, and Kendall Jenner proudly wore its colors, transforming yoga clothes into everyday uniforms.
After London, Paris is nowAlo Yoga's new studio of expression, moving from the tree pose to the root pose on the most beautiful avenue in the world, alongside Nike, Adidas, On Running, and Lululemon. The capital can breathe easy, stylish yoga has arrived!
Location
Alo Yoga
92 Avenue des Champs-Élysées
75008 Paris 8
Access
Metro 1 George V
