During the Fashion Week Haute Couture, Style Not Com leaves Instagram to plant its flag in Paris. From July 6 to 10, 2026, the media outlet founded by Beka Gvishiani celebrates its fifth anniversary with a pop-up exhibition set up at 85 rue du Faubourg Saint-Honoré, in the 8th arrondissement.
Paris Fashion Week: schedule of runway shows, exhibitions, and happenings… what to do from July 6 to 9, 2026?
Fashion Week puts Paris back on the fashion beat from July 6 to 9, 2026. Shows, the official schedule, livestreams, exhibitions, events and chic addresses: everything you need to follow to experience this fashion week without sitting on the sidelines. [Read more]
Recognizable by its white-on-blue typography, Style Not Com has positioned itself since 2021 as an Instagram media outlet focused on fashion and lifestyle news. For this anniversary, the project moves from the feed to a physical space, in a format that sits between an exhibition and a pop-up shop. The idea isn’t just to replay the account’s first five years, but to show how its graphic language can exist off-screen.
The journey unfolds across several layers. A soundtrack nods to Style.com’s video heritage, while a screen streams the current Style Not Com, fed by Haute Couture week news. On the walls, magnets capture the account’s punchy vibe: short, blue, straight to the point, and ready to be snapped up. Priced at 5 euros each, they also support a real cause, with proceeds helping students in the Bachelor program at the Institut Français de la Mode prepare their show scheduled for June 2027.
Further along, the profile gains real depth. Some graphic posts have been transformed into 3D frames with the help of Meta AI, as if the posts were finally stepping out of the screen to sit on the wall.
The journey also slides into the pop-up scene in its purest form. In the courtyard, a caviar lunch box channels the couture canteen aesthetic, created with Parisian institution on Place de la Madeleine. At the same time, the surprise clutch designed with colette and Sarah Andelman brings blue back to the center of the game, offering a curated mix of objects, archives, and customized pieces tied to the former concept store.
In the end, this anniversary interlude reads as much like an installation as a pop-up, riding the highly coded wake of Paris's Haute Couture Fashion Week.
The Fall-Winter 2026-2027 Haute Couture Fashion Week isn’t just about the runways. From July 6 to 9, 2026, the best Fashion Week deals pop up all over Paris: exhibitions, pop-up stores, wardrobe-clearout events, installations and fashion happenings open to the public. A chance to experience fashion week in a whole new way, even without a front-row invitation! [Read more]
Dates and Opening Time
From July 6, 2026 to July 10, 2026
Prices
Entrée: Free
Instagram page
@httpswww.instagram.comstylenotcom
Paris Fashion Week: schedule of runway shows, exhibitions, and happenings… what to do from July 6 to 9, 2026?
Fashion Week tips in Paris: must-see fashion events from July 6 to 9, 2026
