Paris has no shortage of souvenir shops, but not all of them can boast that the capital is their owner. At 29 rue de Rivoli, in the 4th arrondissement, one address stands out quietly from the neighboring tourist shops: Paris La Boutique, the official store of the City of Paris, located in part of the Hôtel de Ville. A small municipal institution that favors local creations over the same old tourist trinkets.
Formerly known as Paris Rendez-Vous, the shop welcomes visitors into a bright, contemporary space that contrasts with the building’s historic architecture. Its catalog includes nearly 800 items, spanning stationery, accessories, home décor, gourmet food and merchandise from the City’s brands. Highlights include items bearing the motto "Fluctuat nec mergitur", creations tied to Nuit Blanche and souvenirs inspired by Parisians’ everyday lives.
But the appeal of the shop goes beyond official symbols. Paris La Boutique also showcases products bearing the “Made in Paris” label, offering a chance to discover the work of local artisans and designers. The items evoke the capital’s neighborhoods, transport, architecture and way of life. Among the curiosities presented by the City are even cobblestones and street signs—souvenirs with more character than a plastic miniature.
The shop caters both to foreign tourists looking for a souvenir that captures their visit and to Parisians in search of an original gift or a locally made creation. The selection changes, with collections and offerings that go beyond the city’s major landmarks. The shop is open to all from Monday to Saturday, with direct access from rue de Rivoli.
The City Hall shop brings Paris to the shelves!
Location
Paris La Boutique
29 Rue de Rivoli
75004 Paris 4
Route planner
Official website
www.paris.fr
