Playground at CENTQUATRE-PARIS: a fashion, sports and culture event for kids, teens and families

A mini-town for kids, teens and families is taking over the CENTQUATRE-PARIS on June 27 and 28, 2026, in the 19th arrondissement of Paris.  With Playground, Zalando offers an immersive event for ages 9-16, blending fashion, sport, music, culture and creativity through workshops, challenges, interactive installations, performances and photo spaces imagined with several youth-friendly partner brands such as adidas, Nike, Tommy Hilfiger, Converse, Jordan, BOSS, or New Balance.

Designed as a playground for expression, Playground invites young visitors to explore diverse worlds, customize clothing or sneakers, join sports challenges, and discover activities centered on style, movement, and self-expression. The event also positions itself as a family outing to be shared over a summer weekend in Paris, at a cultural venue known for its multidisciplinary formats.

Admission is free, but registration on the event's website is required — click here

Who is Playground at CENTQUATRE-PARIS for?

Playground is aimed at children and teens aged 9 to 16, with their families in tow. The event could appeal to young people curious about fashion, sports, music, dance, urban culture, customization, or creative activities.

An immersive mini-city blending fashion, sport, music and creativity

The Playground journey unfolds as a fleeting mini-city, organized into districts and themed spaces. Each area forges its own identity, with activities around personalization, play, performance, and creation.

• Adidas Street recreates the vibe of street football with 1-on-1 tournaments, a penalty wall, T-shirt customization workshops, a face-painting area, and a bodega serving snacks and ice cream.
• New Balance Arcade brings together a claw machine, a reaction wall, and a mini-golf course.
• The Hilfigers’ Pontoon blends nautical vibes with an interactive boat-race and marine-charms customization.
• The Nike x LEGO® CINEMA features a giant LEGO mosaic wall, player-card creation, and a personalization station.
• The GAP Party channels a Paris club vibe with dance workshops and a DJ set.

Workshops and experiences to unleash creativity, get moving, and take the stage

Several Playground spaces invite visitors to walk away with a creation, a photo, or a personalized experience. BOSS Studios offers a TV photo studio and vision-board workshops, while Le Parc Jordan showcases urban culture with basketball challenges and creative hairstyling workshops inspired by the barber-shop vibe.

Fans of customization can also swing by the Converse printing workshop, offering a pin and sneaker customization session. Meanwhile, Le Campement ACG presents a self-guided exploration trail, a field-journal activity, and a camping-themed photo op.

Programming, Highlights and Rest Areas

Over the weekend, the event rolls out with DJ sets, collaborative activities and interactive spaces. The Zalando Hotel welcomes visitors with the mascot Zalando, oversized furniture, games, challenges, and a photobooth. The Zalando Grand Square brings together, among other things, a souvenir stand, a photocall, giant games and a collaborative wall.

To take a break between activities, the Lounge Super Chill by Rituals offers relaxation sessions crafted for children, teens and parents. A way to fit in a calmer moment within this busy program, between sport, creativity and pop culture.

A family-friendly event at CENTQUATRE-PARIS

With Playground, Zalando moves beyond online fashion to offer a cultural, family‑friendly experience in an event format. The choice of CENTQUATRE-PARIS anchors this mini-city in a Paris venue devoted to artistic practices, installations, and audience encounters.

Admission and experiences are free. Visitors can tailor their path to their own desires: customize, dance, play, snap photos, take on a sports challenge, or simply explore the different worlds set up for June 27 and 28, 2026.

Admission is free, but registration on the event's website is required — click here