Ici C’est Paris La Maison makes its first foray into the capital from July 4 to 8, 2026. The experiential concept from Paris Saint-Germain takes shape at 73 Rue du Faubourg Saint-Honoré, in the 8th arrondissement of Paris, just steps from the Champs-Élysées. After several international stops, the club opens this temporary venue to the public, with free admission by registration only.
Designed as an open house to the diverse realms that now define PSG's identity, this pop-up venue blends sport, fashion, music, art, innovation, well-being, and gastronomy. For five days, visitors can explore the floors of the townhouse, each one dedicated to a facet of the club and its creative ecosystem.
The announced program highlights immersive experiences, artistic collaborations, gathering spaces, and workshops. Upon arrival, a installation conceived by French artist Rero takes center stage on the facade, with redesigned flags honoring the nations represented by the club’s players taking part in the World Cup.
On the first floor, a space is dedicated to the PSG x XO collaboration, crafted with the label founded by The Weeknd. Visitors can see the bespoke embroidery tied to this collaboration on Paris Saint-Germain's new away kit, as well as a listening lounge exploring the artist's musical universe. The UEFA Champions League trophy is also highlighted along the route, alongside a participatory creative space.
The program continues with the Beyond Vision Atelier, a project built around dialogue, creation and innovation. Meetings and masterclasses bring together profiles from design, music, entrepreneurship, tech, and wellbeing. PSG Labs rounds out this strand with sessions focused on artificial intelligence, robotics, sports innovation and startups.
On the creation front, the Atelier brings together several collaborations and limited editions spanning design, craftsmanship, fashion, and textile personalization. Notably announced are a collection with Tradman’s Bonsai, a print by Pieter Ceizer, plates designed by Johanna Tordjman, a dried‑bouquet collaboration with Désirée Fleurs, and an ICON skate deck. A gaming area with consoles and a Formula 1 simulator completes the route.
The gastronomy also holds a prominent place in this Paris edition. Le Café welcomes the Belleville Roastery and Maison Dalloyau, while the weekend spotlights a brunch by Benoît Castel in the garden of the mansion. La Table will host several guest chefs throughout the event, including Emmanuel Peña, Camille Machet and Victor Vautier, Jiro Hsu and Michael Janczewski, Zoumana Meïté and Sho Miyashita.
For the wellness section, the Stanley 1913 Training Lounge offers a program that blends yoga, boxing, Pilates, and sound healing. The Focus Studio lets guests explore Rebalance technology, touted as a device designed to support recovery and balance.
Open from 10 a.m. to 8 p.m., Ici C’est Paris La Maison speaks to both PSG fans and visitors curious about the crossroads of sport, contemporary culture, lifestyle, and the Parisian art of living. Admission is free, but registration is required, with some experiences available by reservation or subject to capacity.
Dates and Opening Time
From July 4, 2026 to July 8, 2026
Location
This is Paris — The House
73 Rue du Faubourg Saint-Honoré
75008 Paris 8
Access
Metro lines 9 or 13 at Miromesnil
