HOA NAM Samoussas voted Flavor of the Year 2025

Published by Communiqué Sponsorisé · Updated on March 16, 2025 at 12:19 p.m.
After being voted Flavor of the Year 2024 for its egg rolls, HOA NAM is now doing a double with its beef and apple samoussas, which have been awarded the title of Flavor of the Year 2025 by a jury of consumers.

On March 4, 2025, the Saveurs de l'Année 2025 awards ceremony took place at the Eiffel Tower theater in Paris. This not-to-be-missed event in the French food industry rewarded numerous players for their commitment to quality and innovation.

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A varied list of winners, from major chains to start-ups

The 2025 vintage featured some of the biggest names in retailing, who are redoubling their efforts to offer private labels to rival the traditional chains.

At the same time, several more confidential brands have distinguished themselves with remarkable innovations: "low alcohol" wines, a new French brand of organic and local chicory, or a 100% Handi-solidaire coffee packaged in France.

And, of course, historic brands with recognized craftsmanship, highlighting regional products such as the new Bordeaux fig jam, produced with passion and respect for local traditions.

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Hoa Nam, a success story of Asian cuisine in France

For the second year running, Philippe Chieu, Hoa Nam's brand manager, has received an award for his company. At the head of this family-run Asian products factory for several decades, he has made Hoa Nam the leading distributor of Asian dishes in European supermarkets.

After winning the title of "Flavor of the Year 2024" for its pork and halal chicken nems, its samosa range has now been awarded the prestigious "Flavors of the Year 2025" distinction.

This recognition is all the more significant for the Hoa Nam team, who for over 40 years have been committed to offering healthy, gourmet cuisine, 100% made in France, in their workshops in Paris and Ivry-sur-Seine.

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Hoa Nam's samoussas are now available from their flagship caterer in Paris's 13th arrondissement, as well as from leading supermarket chains such as Carrefour, Auchan, Franprix, Leclerc, Intermarché and Super U.

Flavors of the Year 2025: a year of innovation and environmental commitment

Under the impetus of its founder, Willy Mansion, the ceremony began with a focus on today's major environmental challenges: global warming, loss of biodiversity, depletion of resources... In a moving speech tinged with humor, he shared the trigger that led him to reinforce the Saveurs de l'Année commitment to sustainability: the birth of his grandson and the realization of the legacy left to future generations.

As a result, the Saveurs de l'Année selection criteria have been strengthened, placing increasing emphasis on the environmental impact of the products rewarded. An initiative that resonates with the expectations of consumers, who are increasingly attentive to the origin and manufacture of what they put on their plates.

This 2025 edition of Saveurs de l'Année confirms the French food industry's determination to combine quality, innovation and environmental responsibility.

Practical information

Location

51 avenue d'Ivry
75013 Paris 13

Route planner

Access
Porte d'Ivry metro station

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