Milia Matcha, by Andie Ella, opens its permanent corner and an ephemeral matcha bar at La Samaritaine

After making a splash in the Marais with its pop-up last September, Milia Matcha is now planting its leaves at La Samaritaine! The Franco-Japanese brand founded by beauty youtuber Andie Ella is opening its very first physical outlet in the department store's Espace Beauté, from October 3, 2025, for all matcha-addicts and curious gourmands.

To celebrate the event, an ephemeral matcha bar will be set up in the New Building from October 3 to November 2, 2025, daily from 11 am to 7 pm. On the menu: the exclusive cherry signature drink, the entire iconic matcha range and autumnal pastries.

Matchas :

• Matcha ceremony
• Vanilla Ceremony Matcha
• White Chocolate Ceremony Matcha
• Strawberry Ceremony Matcha
• Cherry Ceremony Matcha

Pastries:

• Cookie matcha-chocolat blanc
• Pumpkin spice cookie
• Carrot cake
• Banana bread
• Woof cream

• To be read
• This week's top picks in Paris and Île-de-France, April 6–12, 2026.

Founded in 2023, Milia Matcha quickly became number 1 in Japanese matcha tea in France according to Forbes, with over 1.8 million unique visitors to its website and sales of 3 million euros in its first year. This success story is based on 100% Japanese matcha, grown in Mie prefecture, with the rare Okumidori variety, naturally sweet and bitter-free.
Inspired by her mother and her passion for matcha, Andie Ella has created a brand that combines beauty benefits and gourmet pleasure, making this traditional Japanese beverage accessible and irresistible.

Between the permanent corner and the ephemeral bar, Milia Matcha transforms La Samaritaine into the new Parisian matcha HQ. To sip on the spot or take away, every visit promises to seduce you!