The famous house with the monogram won’t be opening a hotel on the Champs-Élysées: what’s really in the works.

Did you see Vuitton pulling off that move? For a while, the rumor was circulating along the Champs-Élysées: after Bulgari opened its doors, now a palace, it would be Louis Vuitton’s turn to prepare its first hotel. A fantasy fed by the scale of the project, the prestigious address, and the building’s hotel past. But a course correction, or rather a resetting of the clocks: according to Bernard Arnault himself, Vuitton won’t be venturing into the hotel business.

Reopenings, future projects, the next big things to come in Paris and the Île-de-France region
What's next for the Paris region? New zones at Disneyland, the reopening of long-awaited monuments, major construction projects and new venues: these are the projects to keep a close eye on in Paris and the Île-de-France region. [Read more]

The setting? An Art Deco building with a well-documented past, erected at the initiative of the Compagnie des Wagons-Lits for the 1900 World’s Fair, before serving as HSBC’s Paris HQ for two decades. After a giant Dior-branded canvas suggested a new flagship, it’s ultimately Louis Vuitton that is poised to take over 103-111 avenue des Champs-Élysées. The project, which won approval from the Paris Departmental Commission for Commercial Development on September 28, 2023, is expected to span nearly 6,000 square meters and open in 2026. Commissioned to the Franco-Uruguayan architecture firm Barthélémy Griño, based in Paris, this new address is set to become a major brand destination centered on the LV universe, featuring retail spaces, exhibitions and a dining proposition.

• To be read
• Chic, luxurious hotels in Paris and the Ile-de-France region, our top addresses
• Relaxing hotels with spas in Paris and the Ile-de-France region, our top addresses
• Romantic hotels in Paris and Ile-de-France, our top addresses

On the dining side, the mystery remains unsolved. No concrete details have been released yet about the chef, the format, or the vibe of the upcoming gourmet space. What is known is that the restaurant component will be part of the project, continuing Louis Vuitton's gastronomic ventures, notably with LV Dream.

If Vuitton doesn't open a hotel, a select few could still get to sleep there. It would feel more like a discreet suite or a private apartment reserved for a carefully chosen few than a conventional palace.

After plunging into gastronomy and exhibitions, Louis Vuitton is poised to write a new chapter on the Champs-Élysées. Not a hotel, you could say, but a colossal flagship where the House will showcase its travel smarts, its style and its staging. The suitcases are packed (though not necessarily for an overnight stay)!