HEATTECH CAFÉ: a terrace that keeps you warm, designed by UNIQLO, at Café Chéri(e) in Paris

UNIQLO is warming up the terrace of Café Chéri(e) from January 27 to February 19, 2023. For 3 weeks, the Japanese fashion brand will be covering customers' knees with HEATTECH plaids, its revolutionary technology for keeping warm. And the icing on the cake: a spicy menu to set the palate on fire!

Hasn't it been chilly lately? Even so, as good old city dwellers, we'd still like to keep up our routine, i.e. lunch break, coffee or happy hour on the terrace! Good news: UNIQLO has the solution! The Japanese fashion brand is coming to Belleville to warm up the terrace of Café Chéri(e ) from January 27 to February 19, 2023.

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Since March 2022, as part of the global fight against climate change, terraces- those little plots of sidewalk that are an integral part of the Parisian art de vivre - have been unheated. Apart from a few brave souls, the exteriors of the capital's sidewalk cafés are deserted during the winter months. To remedy this situation, UNIQLO is taking over Café Chéri(e) for 3 weeks, transforming its terrace into THE warmest terrace in Paris!

The brand is providing café customers with plaids from the HEATTECH range, its unique technology composed of four different fibers that retain the heat naturally emitted by the human body. The brand has also given the Café Chéri(e) a makeover in the HEATTECH colors, as have the staff, dressed in UNIQLO.

On the menu, to warm up even more, delicious spicedsmash burgers are sure to raise the temperature a little more! A choice of beef or vegetarian steak to suit all tastes, accompanied by Japanese-flavored cocktails. Your terrace break ends with a few Matcha sweets or Mochi.

Who says you can't enjoy a terrace even in winter?

The HEATTECH line also includes "second-skin" clothing, winter essentials to be found in store.

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