Pop up store guide

Milia Matcha, by Andie Ella, opens its permanent corner and an ephemeral matcha bar at La Samaritaine

After the Marais, Milia Matcha moves to the Samaritaine with a permanent sales area and an ephemeral bar, from October 3 to November 2, 2025. Between creamy matcha, signature drinks and autumnal pastries, every break promises to make you matcha-ment ... crack!

Fashion Week on the Canal Saint-Martin: Residence unveils its concept store and free parties

The Comptoir Général, on the banks of the Canal Saint-Martin, is transformed into an XXL podium with the pre-opening of the Résidence concept store. Fashion, design and music come together in 1,200 m2 of organic curves, coral floors and photogenic facades. An alternative Fashion Week, free and open to all, to discover designers, emerging labels and electrified nights.

Maison Néo: a responsible luxury pop-up combining committed fashion, a café and a treatment room

To coincide with Fashion Week, Maison Néo sets up shop in Paris until October 12, 2025, for an ultra-pointy stopover between fashion, well-being and the art of living. This ephemeral concept-store for responsible luxury takes over the capital's 1st arrondissement, with a sharp selection, a café, a treatment room and a holistic studio. A spot to try, shop and enjoy, where experience is as important as style!

Paris Fashion Week: Repetto makes the Marais dance with its pop-up and free juices

To coincide with Paris Fashion Week, Repetto opens "De La Danse à La Ville", its new pop-up in the heart of the Marais district. From October 1 to 5, 2025, visitors can slip on their pointe shoes and plunge into the world of Repetto, where the iconic pink meets the mythical red ballerina, between pointe shoes, a dance bar and free fresh juice.

Pop up Café Lancôme x Aya Nakamura: make-up flash, treats and surprises to be won

Beauty addicts beware... get ready for a shot of coffee-scented glam! From October 2 to 4, 2025, Lancôme is taking over a trendy coffee shop in Montmartre to unveil its new make-up collection in collaboration with Aya Nakamura. On the program for this free pop-up: exclusive treats, beauty surprises and a concentrate of style to be savored without moderation!

Maison MERIT: beauty pop-up & free events in a beautiful, confidential Montmartre villa

Glow invites itself to Montmartre! On September 13, 2025, MERIT Beauty transforms the sublime and confidential Villa Junot into Maison MERIT, its very first Parisian pop-up. An immersive experience where you can test products, enjoy exclusive entertainment and a fun kids' room, all 100% free! Reservations from September 2.

ENHYPEN: a pop-up store dedicated to the "Enhypen World Tour 'Walk the line'" opens in Paris

The ENHYPEN phenomenon comes to Paris! Ahead of the grand finale of their "Walk the Line" world tour, fans of the band will be able to immerse themselves in the band's universe thanks to the official tour pop-up store. So, where and when can you immerse yourself in this exclusive experience? We tell you all about it!

Hôtel Mahfouf by Léna Situations opens its Garden in the Bois de Vincennes - our photos

Léna Situations sets up its Hôtel Mahfouf in the heart of the Bois de Vincennes, transformed into an ephemeral Garden from August 2 to 31, 2025. A chill, summery spot for August vlogs, shopping, veggie treats and relaxation.

Le Jardin Valentino Beauty: the 100% free beauty and gourmet pop-up blooming in Montmartre

Valentino Beauty takes up residence in Montmartre with Le Jardin Valentino, its fresh, fragrant, couture pop-up. Join us on July 18 and 19, 2025 in the hidden gardens of the Hôtel Particulier Montmartre for an open-air beauty experience ... and it's free!

Gustaf Westman's quirky pop-up decor gives a Parisian apartment a makeover - last day

Fashionable designer Gustaf Westman transforms a Parisian apartment into a pop-up that's part boutique, part arty installation! After Berlin and Copenhagen, this offbeat experience lands in Paris's 3rd arrondissement on June 28 and 29, 2025. Already acclaimed on Pinterest, the Swedish designer's unbridled decor is finally on show in real life!

La Terrasse Parisienne: the beauty giant's free, experiential pop-up on a barge - last day

La Terrasse Parisienne, the free pop-up from the world's leading make-up company, takes up residence on the l'Escale Bleue barge in Paris, from June 28 to 29, 2025. A free event punctuated by flash makeups, interactive animations, games and lounge areas to take it easy ... always in style!

Miu Miu Summer Reads pop up: the Italian house distributes free books in Paris - our photos

Miu Miu brings reading back into fashion with Summer Reads, its free literary pop-up. For this 2nd edition, head for the Bibliothèque nationale de France - site Richelieu, on June 27 and 28, 2025, to take home one of the novels written by two visionary authors, given a Miu Miu makeover, in an iconic setting steeped in history.

An ephemeral Italian ice-cream parlour sets up in the courtyard of the Musée de la Chasse et de la Nature

Ready for an ice cream break in the heart of a Paris museum? From June 26 to July 13, 2025, chef Zelikha Dinga (Caro Diario) will be setting up her ephemeral gelateria in the hidden courtyard of the Musée de la Chasse et de la Nature. On the program: artisanal ice creams, a frosted cart and a dolce vita atmosphere in the shade of ancient stones.

Red Café by Clarins: the free experiential pop-up café to discover in Paris this weekend

This weekend, Clarins unveils its Red Café, an ultra-fruity ephemeral pop-up to be discovered on June 7 and 8, 2025, in the Les Halles district of Paris. A sensory beauty spot, with a chromatic juice bar and a host of free events (tattoos, ephemera, DJ sets, etc.).

Café Longchamp: the trendy new gourmet pop-up in Paris's Marais district

Longchamp opens its very first ephemeral café in the heart of the Marais, from June 6 to September 2, 2025. Nestled on rue Vieille du Temple, Café Longchamp distills craftsmanship, style and sweet treats around the clock. A fashion and mocha break to be discovered in the 4th arrondissement of Paris!

Korean Wave at BHV Marais: XXL pop-up dedicated to K-Beauty, K-Food, K-Fashion, K-Culture and Gaming

Seoul invites itself to Paris! From June 11 to July 13, 2025, BHV Marais celebrates the Korean Wave with a giant pop-up dedicated to Korean beauty, cuisine, fashion, gaming and culture. An immersion in the heart of South Korean lifestyle, without leaving the rue de Rivoli!

Roland-Garros 2025: watch the matches from the Galeries Lafayette rooftop, with a view of Paris

Would you like to experience Roland-Garros in a different way? From May 22 to June 11, 2025, head to the Galeries Lafayette Paris Haussmann rooftop terrace to watch the matches of the French tennis tournament from the comfort of deckchairs, with a view over the capital!

Prada Picnic: Prada Beauty's free, gourmet, experiential pop-up at the Palais Galliera - last day

This weekend, from May 24 to 25, 2025, Prada Beauty marks the most stylish rendezvous of the season with its very first Prada Picnic in the Square du Palais Galliera. A glamorous open-air interlude, conceived as an ode to couture make-up and the house's iconic fragrances, complete with ice cream tasting ... all free of charge. Free admission (priority admission by reservation only).

Good Girl Coffee Shop: our photos of Carolina Herrera's café pop-up in Paris - last day

From May 16 to 25, 2025, Carolina Herrera opens the Good Girl Coffee Shop in the heart of the Marais district, an experiential pop-up combining fragrance and entertainment. To mark the launch of its latest fragrance, the house unveils a New York-style café, with a menu designed by pastry chef Nicolas Paciello.

Lacoste at the Shangri-La Paris: a sweet and stylish pop-up with waffles and ice cream in front of the palace

Lacoste takes to the court at the Shangri-La Paris with a pop-up until mid-October 2025. Stylish street food and tennis spirit in palace mode: summer promises to be sporty, fresh and gourmet!