Hello Kitty: An immersive and interactive experience around the famous character lands in Paris

And what if Hello Kitty had more to tell than her cute little stories? From October 31 to November 26, 2026, the famous Japanese character lands in Paris with Hello Kitty: Beyond Cute, an immersive experience to discover at the Galerie Joseph in the Marais. The program features an interactive, roughly one-hour journey inviting kids and grown-ups to explore her universe through light, music, creativity, and sharing.

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Built around the values of kindness, friendship, and goodwill associated with Hello Kitty, this experience offers a journey divided into three thematic spaces: calm, playful, and discovery. The first invites visitors to slow their pace. Through a glowing tunnel, immersive projections, and a matcha tasting, the atmosphere aims to be soothing.

A shift in the vibe of the play area, where everyone can participate in a range of interactive activities. Among the showcased installations, a piano accompanied by a Hello Kitty robot lets visitors create music by layering multiple sounds. Walls for artistic expression also invite visitors to unleash their creativity.

Finally, the course concludes at a large Hello Kitty installation adorned with ribbons and messages. There, participants can design their own personalized good-luck charm.

Created in 1974 by the Japanese company Sanrio, Hello Kitty has become one of the most recognizable figures in kawaii culture—Japan’s signature cute aesthetic that centers on endearing characters, soft hues, and the everyday objects we encounter. The character is iconic in Japan and around the world.

The experience is open to all ages and runs from October 31 to November 26, 2026. Visitors will leave with a travel notebook and a personalized keepsake, while a pop-up shop will offer exclusive merchandise. A matcha drink is also included with the admission ticket.

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