The BHV Marais Christmas windows switch up their décor for this Noël 2026. Following last year’s Christmas Reverie, the flagship store on Rue de Rivoli, opposite City Hall in the 4th arrondissement of Paris, unveils a festive tale: the adventures of the Petit Sapin, to be revealed starting Tuesday, November 17, 2026.
The story unfolds from storefront to storefront, in the spirit of a children's picture book. Inside, the shop is set up like a bustling Christmas market square.
This year’s hero is a small Christmas tree that’s wandered off in a snowy forest. Its lights have vanished, and it goes in search of them. Through a string of wondrous encounters, it discovers that every act of generosity revives the glow in its branches.
The story unfolds in six chapters, showcased across the display windows of the BHV Marais. The narrative highlights mutual aid, sharing, and the joy of being together. It is primarily aimed at families.
The opening date hasn’t been announced yet by the department store. In years past, BHV kicked off its Christmas season in mid‑November with a show on the façade. All eyes are on the announcements for this 2026 edition.
Inside, BHV reconnects with its roots. The department store envisions itself as a grand marketplace where every style, every wish, and every budget intersect. Here’s the program for the Noël du Bazar at BHV Marais:
This nod to the Bazar harks back to the store’s origins. In 1856, Xavier Ruel opened at the corner of Rue de Rivoli and Rue des Archives the Bazar Napoléon, the predecessor of the Bazar de l’Hôtel de Ville. Legend has it he came to the aid of Empress Eugénie when her horses bolted in front of his shop, earning a handsome reward in the process. The store will celebrate its 170th anniversary in 2026.
On the ground floor, the Belgian home brand Flamant unveils its family-house universe. Natural materials, warm tones, Christmas tree ornaments, and iron-and-glass lanterns compose a collection that centers on the art of hosting.
Just next door, the Tour d'Argent offers a selection of fine groceries. The riverside restaurant on the quai de la Tournelle, famed for its blood-rare duck and its view of Notre-Dame, is also making part of its grocery lineup available for takeaway.
The ground floor also hosts the La Fox Box photo booth, a specialist in autonomous photo booths. Visitors can strike a pose there and walk away with their prints.
For Christmas 2026, the store’s fifth floor welcomes “Cleopatra, the Fate of Egypt”, an immersive experience offered throughout the holiday season. We set out to meet the last queen of Egypt, moving from Alexandria’s palaces to the banks of the Nile.
An experience with the same title is being presented this autumn in Lyon in virtual reality by Sandora Studio, already behind the Paris-based immersive experience Napoléon, l'Épopée Immersive. The price and the minimum age for the Paris version have not yet been announced. It's best to check before coming with young children.
The Bazar gift selection shines a spotlight on Parisian creators and French craftsmanship. On the ground floor, for example, you’ll find Kult’s Sapin candle (€28), Atelier Mahd’s seed-shaped vases in the shapes of coffee beans or cucumbers, Dodo Toucan’s earthenware animals, and Cuit Cuit’s croissant.
On the first floor, Bazar mode leans into ballet flats, mohair throws, and designer bags. On the third floor, the gourmet selection brings together Paris honey from City Bzz (€14), Bastien’s Copains chocolate bars, the liqueur from Un Coing de Paris, and La Cure Gourmande’s cookies.
Pets aren’t forgotten. On the basement level, -1, La Niche is offering Christmas plush toys for dogs and cats from Mon Ami Luki, starting at €3.99. The range includes, notably, a gingerbread man, a snowman, and a plush nutcracker.
The shop windows are revealed from the sidewalk on Rue de Rivoli, no reservation required. The six-chapter tale unfolds in order, making it easy to explore with children.
The neighborhood buzzes with visitors on December weekends. Weeknights offer a quieter chance to take in the shop windows. The stroll can continue toward the Tour Saint-Jacques or the expositions du Marais.
The Christmas window displays at BHV Marais will be free to view from Tuesday, November 17, 2026, and throughout the holiday season, at 52 Rue de Rivoli in Paris’s 4th arrondissement. The Hôtel de Ville metro hub (lines 1 and 11) is right at the store’s doorstep. Hours, often extended in December, can be checked on the BHV official site. The BHV Parly 2 is located in the Westfield Parly 2 mall, in Chesnay-Rocquencourt, Yvelines.
Other major Paris department stores are also unveiling their festive decorations: the vitrines et le sapin géant des Galeries Lafayette, entrusted this year to Jean-Charles de Castelbajac, and the village de Noël du Bon Marché Rive Gauche. Printemps Haussmann, for its part, is installing a patinoire gratuite sur ses toits. The program for the marchés de Noël 2026 à Paris et en Île-de-France is also available.
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Dates and Opening Time
Starts November 17, 2026
Location
BHV
14 rue du Temple
75001 Paris 1
Route planner
Prices
Free
Recommended age
For all
Official website
www.lebhvmarais.fr
