On bus shelters and buses themselves, on Parisian monuments under construction, in the metro- advertising can be found on every street corner in the capital. A little too much, for many local residents, who find themselves assaulted by the latest perfume or fashionable brand as soon as they leave their homes, inviting them to consume. And yet, as Emmanuel Grégoire reminds Le Parisien,"good advertisingis advertising that informs". The city therefore wishes to"de-clutter the public space" and gather the opinions of residents.
The first deputy mayor of Paris is seeking to relaunch the revision of the city's local advertising regulations, before the end of major billboard contracts. He says he wants to"initiate a citizen debate on the subject", to make advertising more responsible, not abolish it, since it's a source of revenue for the city. Gone are the"ecocidal or sexist ads", and Emmanuel Grégoire prefers announcements of new exhibitions in Paris museums.
As for the huge tarpaulins covering monuments undergoing renovation, which help finance part of the restoration work, the elected representative believes that "some of them are ugly" and that"artistic" tarpaulins should be used instead, to avoid spoiling the view, particularly on the banks of the Seine.
