The Journées Particulières 2026: Guerlain reveals its craftsmanship at 68 Champs-Élysées

A grand fragrance begins with a handful of ingredients and a lot of know-how. From October 16 to 18, 2026, the Journées Particulières invite you to retrace the thread of creation by freely opening the doors of emblematic sites within the LVMH group. For this 6th edition, under the theme At the Roots of the Dream, 46 maisons participate across 69 locations in 12 countries. Workshops, artisanal techniques, heritage and raw materials unfold before visitors, sometimes literally right under their noses.

At Guerlain, this time the rendezvous is at 68 avenue des Champs-Élysées, a address that has scented the House’s history for more than a century. The Guerlain family had its townhouse built there in 1914, bringing together a boutique, apartments, offices and a laboratory. Over the years, the place has worn different faces: Andrée Putman and Maxime d’Angeac reinvented it in 2005, followed by another transformation entrusted to Peter Marino in 2013. More than a century after opening, 68 remains one of Guerlain’s iconic addresses in Paris, even recognizable by its Abeille, the historic symbol of the House.

For Journées Particulières, 68 invites visitors to trace the perfume’s trail. The route focuses in particular on the Guerlinade, the olfactory signature built around six iconic ingredients: iris, jasmine, bergamot, rose, vanilla, and tonka bean. Visitors can also watch the Dames de Table, guardians of a historic craft in dressing the bottles. Finishing touches: applying the stopper, sealing the bottle, and tying the final knots.

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2026 Special Days program at Guerlain on the Champs-Élysées:

• Immersion in the art of the perfumer : discovering the natural ingredients that make up the Guerlinade, the heritage of the historic boutique, and the work of the Dames de Table, with a demonstration of the gestures used to dress the perfume bottles.