Opening alert! For Paris Fashion Week, H&M is inaugurating an immersive pop-up store from September 26 to 30, 2023 at Galerie Eric Dupont. The famous Swedish brand is taking advantage of Fashion Week to celebrate the tenth anniversary of its Studio collection, its more creative and premium line, in the ephemeral space at 138 rue du Temple in the Marais district.
Instead of its traditional runway show on the bangs of Paris Fashion Week, this time the brand took up residence in a gallery, transformed into a hybrid fashion and art showcase for the occasion.
At the heart of a modern, red-drenched scenography created by Crosby Studios, garments mingle with Plexiglas structures, while the collection's film is projected in a secluded corner, the Studio line's archives are displayed in drawer boxes, and a free"coffee shop" treats visitors.
In terms of style, H&M Studio's Autumn-Winter 2023-2024 collection is chic and festive, essentially black, with silver and gold accents. A real foretaste of end-of-year holiday looks, designed from sustainable materials such as recycled polyester or tencel, and available from September 28 in selected H&M stores or online.
With its Studio line, H&M creates a new definition of style. Don't miss this pop-up event at Paris Fashion Week!
Dates and Opening Time
From September 26th, 2023 to September 30th, 2023
Location
Eric Dupont Gallery
138 Rue du Temple
75003 Paris 3
Access
Metro 3 or 11 Arts et Métiers
Official website
www2.hm.com
