After the new well festival, dedicated to beauty and well-being in May, get your brushes and lip glosses ready for SEPHORiA 's return to Paris on October 10 and 11, 2025. This immersive event, imagined by the eponymous cosmetics brand, transforms the capital into a veritable beauty playground. Here, every visitor can explore, test and be inspired by the latest trends, from skincare to hair products. After a successful launch in 2023, this third Parisian edition promises to open wide the doors to a rich, vibrant and colorful universe.
Held for the second year running at the Maison de la Mutualité, in the 5th arrondissement, the event welcomes Gold customers on October 10 (from 2.30pm to 9pm), with the option of inviting a sidekick, and the general public on October 11 (from 8.30am to 10pm), depending on the time slot chosen. Tickets cost €55 for Gold and €85 for other visitors. As a bonus, each participant leaves with a gift bag filled with products selected by the LVMH Group beauty brand.
On the program: masterclasses to learn the tricks of the trade, interactive workshops, meetings with brand founders and experts, and tutorials to follow live or on replay. Conferences for the general public take place in four slots on Saturday: 8:30am-11:30am, 12pm-3pm, 3:30pm-6:30pm and 7pm-10pm, so you won't miss a thing.
The scenography, conceived as a giant showcase, highlights innovations in make-up, perfumery, skincare and hair products. With almost 4,000 visitors to the capital each year, SEPHORiA is a must-attend event for beauty addicts, where beauty is experienced, tested and celebrated in all its forms.
Dates and Opening Time
From October 10, 2025 to October 11, 2025
Location
Maison de la Mutualité
24 Rue Saint-Victor
75005 Paris 5
Prices
Tarif Clients Gold: €55
Tarif Normal: €85
