The Rouge & Bleu fever is poised to electrify central Paris. Just days before PSG contest their second straight Champions League final, the Paris Saint-Germain team is pulling out all the stops to rally its fans. From Wednesday, May 27 to Sunday, May 31, 2026, the club will open a free, temporary pop-up store at 15 rue du Louvre. A surefire buildup to the year's biggest match if you’re not on your way to Budapest!
As the pursuit of a second Champions League title obsesses the city's fans, this festive venue will serve as the central official shop of the PSG for five days, with the club's collections and the official merchandise you can buy on site.
Throughout the week, a host of free activations will be on offer for visitors to sharpen their devoted-fan credentials. You can capture the moment with a club-colored photocall, try your luck in a major predictions contest for a chance to win exclusive prizes, or challenge your friends on a baby-foot table customized in PSG colors.
For the boldest, a temporary tattoos stand will let you wear the Paris crest on your skin for a week, while a customization workshop will give you the chance to personalize jerseys bought on site or brought from home—but this last booth carries a small fee. And since the pre-game mood starts in the afternoon, a DJ set will light up the pop-up store each evening before the big day.
Not surprisingly, crowds are expected to be heavy given the anticipation around this final. Brace yourself for some patience: queueing on the sidewalk could be long, especially in this heat. The pop-up will be open from 10 a.m. to 8 p.m., but it will not be possible to watch the match inside the pop-up since it closes at 6 p.m. on Saturday and 7 p.m. on Sunday.
Dates and Opening Time
From May 27, 2026 to May 31, 2026
Location
PSG pop-up
15 Rue du Louvre
75001 Paris 1
Prices
Free
