The Rouge & Bleu fever is poised to electrify central Paris. Just days before PSG contest their second straight Champions League final, the Paris Saint-Germain team is pulling out all the stops to rally its fans. From Wednesday, May 27 to Sunday, May 31, 2026, the club will open a free, temporary pop-up store at 15 rue du Louvre. A surefire buildup to the year's biggest match if you’re not on your way to Budapest!
Entering this pop-up store is a plunge into the electric atmosphere of Europe’s big match nights. As the chase for a second Champions League keeps Paris fans on edge, this festive venue will serve as the central official store of the PSG for five days, offering the club’s collections and official merchandise.
Throughout the week, a host of free activations will be on offer for visitors to sharpen their devoted-fan credentials. You can capture the moment with a club-colored photocall, try your luck in a major predictions contest for a chance to win exclusive prizes, or challenge your friends on a baby-foot table customized in PSG colors.
For the bolder among you, a stand of ephemeral tattoos will let you proudly wear the Paris crest on your skin, while a live customization workshop will give you the chance to personalize your clothes and accessories on the spot. And since the after-party starts early, a DJ set will light up the pop-up store every evening ahead of the big day.
Not surprisingly, crowds are expected to be hefty given the buzz around this final. Be prepared to wait: sidewalk queues could be long, especially in the heat. The pop-up will run from 10 a.m. to 8 p.m., and on Sunday from 11 a.m. to 7 p.m.
Dates and Opening Time
From May 27, 2026 to May 31, 2026
Location
PSG pop-up
15 Rue du Louvre
75001 Paris 1
Prices
Free
