Based in France, TN GLOBAL helps Korean brands expand in France and across Europe. At an event organized by La Liste, the company unveiled Omirosé Yeon and Omirosé Kyol, two premium expressions built around omija, the emblematic ingredient of Korean tradition.
“Omirosé Yeon and Omirosé Kyol, showcased at the La Liste event.”
At the heart of the presentation was Omirosé Yeon, a sparkling beverage crafted from omija, the traditional Korean berry also known as schisandra. With its natural acidity, a distinctive aromatic profile, and delicate flavors, Omirosé Yeon showed that Korea’s ingredients can deliver a novel and relevant experience on the European gastronomic stage.
In tasting notes, Omirosé Yeon unveils a distinctive aromatic profile, with tart red-fruit notes, a delicate floral nuance, and a subtle bitterness from omija, often hailed in Korea as the five-flavor berry. Its natural freshness, fine effervescence, and elegant finish make it particularly well suited as an aperitif.
More than just a prelude to the meal, Omirosé Yeon stands out for its ability to open the dining experience. In French gastronomic culture, the aperitif plays a vital role: it primes the palate, announces the moment of tasting, and sets the tone for what follows. With its balance of acidity, fruit, freshness, and delicacy, Omirosé Yeon offers a Korean, contemporary take on this moment.
If Omirosé Yeon can naturally find its place at the table, especially with delicate fish, seafood, lightly spiced poultry, refined Korean dishes, or desserts featuring red berries and citrus, its most obvious positioning remains that of a premium sparkling aperitif. It isn’t a cocktail, but a drink in its own right, designed to be savored at the start of a meal or during a moment of culinary discovery.
Marketed as a premium Korean beverage, Omirosé Yeon targets chefs, sommeliers, fine-dining restaurants and specialty wine shops, as well as culinary enthusiasts in search of new experiences. It offers a distinctive alternative to familiar aperitifs, without trying to imitate wine, champagne, or spirits.
Alongside Omirosé Yeon, Omirosé Kyol completes this exploration of omija. Whereas Yeon highlights the freshness, finesse and elegance of a sparkling aperitif, Kyol broadens the berry’s expression into a premium register. Taken together, these two products show how omija can be developed as a distinctive ingredient that speaks to the codes of European gastronomy.
Chefs, sommeliers, hospitality and catering professionals, and other players in the French and European gastronomic scene had the chance to explore the aromatic profile of Omirosé Yeon and Omirosé Kyol, the uniqueness of their main ingredient, and their potential in a culinary setting. Omirosé Yeon stood out in particular as a departure from the more familiar categories of wine or spirits.
Although omija-based Korean drinks are still relatively little known on the European market, the context is working in their favor. Growing interest in terroir products, distinctive ingredients, lighter beverages, aperitif-style experiences, and culinary offerings from elsewhere opens up new horizons. In this landscape, Omirosé Yeon offers an original experience: a Korean sparkling aperitif, both accessible in use and distinctive in its identity.
Leading figures in gastronomy, including Alain Ducasse and Pierre Hermé, recently visited the display area devoted to Korean beverages. It offered a direct meeting between Omirosé Yeon, Omirosé Kyol, and professionals of European haute gastronomy.
Omirosé Yeon is a Korean sparkling aperitif crafted from omija, a berry celebrated for its intricate aroma profile. It is distinguished by natural acidity, red fruit notes, a floral touch, a hint of bitterness, and a delicate effervescence.
Its primary role is as a premium sparkling aperitif. Omirosé Yeon can pair with certain dishes, but its appeal mainly lies in opening the meal, waking the palate, and offering a Korean alternative to more traditional aperitifs.
This isn’t a cocktail, nor just a flavored drink. Omirosé Yeon is a true tasting beverage, built around omija and crafted to deliver an elegant, refreshing, and distinctive experience.
For readers, the appeal of Omirosé Yeon goes beyond its Korean roots. It’s primarily a fresh, modern take on the aperitif—anchored in omija, crisp freshness, lively effervescence, and delicate aromatics.
On this point, Kim Tae-eun, TN GLOBAL's representative, explains:
South Korea has distinctive ingredients and traditional know-how that can bring a fresh perspective to European gastronomy. Omirosé Yeon and Omirosé Kyol are a prime illustration: these two beverages offer a contemporary interpretation of omija, a signature berry in Korean culture, renowned for the complexity of its aroma.
Omirosé Yeon also enjoys special recognition, having been chosen as the toasting beverage at the official luncheon held during the state visit to Korea by French President Emmanuel Macron.
Our ambition is to showcase these creations beyond their exotic appeal, so they can truly establish themselves on the European market as premium beverages, delivering a genuine gastronomic experience.
About TN GLOBAL
TN GLOBAL is a Paris-based firm specializing in import, export and distribution, guiding Korean brands as they expand into the French and European markets.
With its deep knowledge of the local market and its distribution network, TN GLOBAL takes care of every step needed to break into the European market: product selection, market research, brand adaptation, import and customs clearance, connecting with B2B buyers, online and offline distribution, marketing, and event management.
TN GLOBAL is expanding its collaborations with local distribution networks in France, notably around premium Korean beverages, as well as cosmetics and lifestyle products.
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