Who would have guessed that a tire manufacturer would be behind the most prestigious ranking in the world of cuisine? At the dawn of the 20th century, back when the automobile was still in its infancy, two Auvergne brothers, André and Édouard Michelin, had a brilliant idea: inspiring the French to hit the road… all to sell more tires.
It was in 1900 that the very first Michelin Guide was published, handed out free of charge, with the goal of making road trips easier. Inside, you'll find maps, practical information, and most importantly, a curated list of places to stay and dine.
Over the years, the restaurant section of the Red Guide has grown significantly. Spurred by the increasing popularity of these recommendations, Michelin made a pioneering move in 1926 by introducing a new accolade: a single star, awarded to establishments that stand out for their exceptional quality.
Cooking then becomes a serious matter of evaluation. In 1931, the system evolved into the format we know today: one, two, or three stars, each representing a growing level of excellence. 1 star indicates a very good restaurant in its category. 2 stars signifies excellent cuisine worth a detour. 3 stars is reserved for exceptional culinary experiences that alone justify a trip.
Initially just a marketing tool, the Michelin Guide has become an undisputed authority in the world of
The anonymous inspectors, trained to rigorous standards, meticulously assess product quality, cooking precision, culinary flair, consistency, and value for money. Nothing is left to chance.
Even today, earning a Michelin star remains a holy grail for most chefs around the globe. And to think, all of this started... for selling tires!
Guide Michelin: Are stars only awarded to gourmet restaurants?
Have you ever wondered whether Michelin stars are only awarded to gourmet restaurants? We've got the answer! [Read more]
Guide Michelin: Are stars only awarded to gourmet restaurants?
