Tick tock! It's almost time for the Journées Européennes du Patrimoine 2025, the event that allows you to immerse yourself in France's most majestic sites, as well as its most exclusive spots. In Paris, you'll need to draw up a roadmap if you want to have time in two days to discover all the treasures the capital has to offer. Monuments, museums, workshops- you'll be spoilt for choice!
And here, on the Boulevard des Capucines in the 9th arrondissement, is the Maison Bucherer, also taking part in the 42nd edition of the Journées du Patrimoine 2025 in Paris. Step through the doors of the wood-clad boutique and immerse yourself in the wonderful world ofwatchmaking.
The Bucherer adventure began in 1888 with the first store opening in Lucerne and proliferated in 1924, when the creators' son signed a partnership with Rolex, one of the most famous watch brands in the world today. In 2013, Bucherer celebrated its 125th anniversary and opened the world's largest watch and jewelry boutique in Paris. Today, Bucherer is Europe's largest watch and jewelry brand.
The Journées du Patrimoine 2025 are a great opportunity for watch enthusiasts to meet the brand's staff and discover their expertise through a variety of activities. A privileged event to be discovered on Saturday September 20, 2025 at the heart of this house of tradition.
Discover the House of Frédérique Constant through a unique watchmaking demonstration led by a master watchmaker. Immerse yourself in the art and precision of Swiss watchmaking and discover the unique expertise behind each creation.
Without reservation
Born in 1975, the Laureato style continues to endure.
Shortly after its launch, the watch was christened "Laureato", in recognition of its award-winning success and extraordinary precision. Coincidentally, the octagonal bezel rests on the case, like a laurel wreath on a laureate's head.
As part of the European Heritage Days, discover the semi-secular evolution of an octagonal icon that revolutionized watch design and precision. Mathilde Graciet, Head of Heritage at Girard-Perregaux.
Limited seating, registration required
Session 1: 11.15am - 12.15pm
Session 2: 1:30 pm - 2:30 pm
Session 3: 3 pm - 4 pm
Session 4 : 16h30 - 17h30
Session 5: 18h - 19h
Registration e-mail: evenementparis@bucherer.com
Enter the fascinating world of Haute Horlogerie, exploring the invisible mechanisms that bring time to life. An immersion in the engineering of time.
Analyze mechanical movements through the eyes of a watchmaking expert: equipped with a magnifying glass, look for the horological subtleties that transform an assembly of parts into a veritable jewel of haute horlogerie.
A journey between traditional know-how and technological innovation.
Places limited, registration required
Session 1: 11h15 - 12h
Session 2: 1:30 pm - 2:15 pm
Session 3: 14h45 - 15h30
Session 4: 16h - 16h45
Session 5: 17h15 - 18h
Registration e-mail: evenementparis@bucherer.com
Let yourself be seduced by a journey to the heart of diamonds and colored stones. You'll discover the characteristics of colored gemstones and the different stages of diamond production, from rough to cut.
Places limited, registration required
Session 1: 11:30am - 12:30pm
Session 2: 2 pm - 3 pm
Session 3: 3:30 - 4:30 pm
Session 4: 17h - 18h
Registration e-mail: evenementparis@bucherer.com
Daniel Hug, Head of Heritage at Longines, will share the brand's history in the world of aviation, timekeeping and women.
A unique opportunity to discover this exceptional heritage.
Places limited, registration required
- 11:45 - 12:15: Longines & aviation
- 14h - 15h : Longines and women
- 15h30 - 16h30 : Longines & aviation
Registration e-mail: evenementparis@bucherer.com
Dates and Opening Time
On September 20, 2025
Location
Bucherer House
12 Boulevard des Capucines
75009 Paris 9
Access
M° 3, 7, 8: Opéra
Prices
Free
Recommended age
From 15 to 99 years old
Official website
www.bucherer.com
Booking
evenementparis@bucherer.com
