Directed by Coline Assous and Virginie Schwartz, Loue-moi ! is a French comedy released in theaters in July 2017. The film brings together Déborah François and Alison Wheeler in a contemporary romcom based on an unusual concept: an agency that rents out its human services for all kinds of assignments. Produced by Kev Adams, this first feature film by the directing duo will be available on Prime Video on December 1, 2025.
The story follows Léa, a 27-year-old woman whose parents envision a brilliant career as a lawyer, while she has secretly founded a "person rental" agency with her best friend Bertille. The two young women act as partners for events, providing occasional moral support or ceremonial presence. When Léa encounters her former lover during an assignment, the identities she has invented for herself threaten to collapse, triggering a series of unexpected complications.
The film focuses on the dilemmas of Léa, torn between her lies, the expectations of those around her, and her desire for emancipation. Through a series of comical situations and romantic misunderstandings, she seeks to maintain the fragile balance between her personal life and the fiction she maintains for her missions. This emotional journey, punctuated by the presence of Bertille, allows the story to explore the contradictions of a modern heroine in search of recognition.
The feature film is inspired by a newspaper article about a personal rental service in Japan, where individuals offer themselves as friends, temporary partners, or support during events. This starting point intrigued Virginie Schwartz, who saw it as screenplay material that revealed contemporary emotional needs. Together with Coline Assous, she constructed a narrative that transposes this concept to a French setting, while retaining its social and emotional weight. This documentary origin contributes to the film's grounded tone, despite its comedic register.
The film's production, led by Kev Adams, is part of a desire to promote a predominantly female team. The two directors are making their feature film debut here, after several experiences in short films and writing. They were looking for two actresses whose contrasting personalities could fuel the duo's dynamic. Déborah François brings a dramatic dimension to Léa, a character shaped by her doubts, while Alison Wheeler embodies Bertille's lively and offbeat energy.
The film also features several cameos, including Kev Adams and Gad Elmaleh, who appear to enhance certain comedic scenes. Shot on location, the feature film boasts a simple and direct aesthetic that serves to enhance the pace and interactions. The story plays with the codes of the romcom while incorporating a social dimension around precarious work and the imperatives of personal performance, placing the film in a line of contemporary comedies that observe the contradictions of today's world.
Rent Me!
Film | 2017
Theatrical release: July 5, 2017
On Prime Video December 1, 2025
Comedy | Running time: 1 hour 29 minutes
By Coline Assous and Virginie Schwartz | Starring Déborah François, Alison Wheeler, Marc Ruchmann
Nationality: France
Through the journeys of Léa and Bertille, Loue-moi ! offers a romantic comedy built around contemporary themes: multiple identities, social pressure, friendship, and the quest for legitimacy. The film's arrival on Prime Video offers an opportunity to rediscover a work that combines humor, lightheartedness, and observations about today's society.
To go further, check out our selection of new Prime Video releases for December, our guide to streaming releases across all platforms, and today's selection of What to Watch Today on Streaming.
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