2023 summer sales: promotional season extended to support retailers

The summer sales kicked off on June 28, giving you the chance to find a nice swimsuit or pair of shorts to enjoy in the sun. Sales are usually a very busy time for retailers. However, the start of the sales season didn't go as planned for many retailers and shopping centers.

At the end of June, a teenager was killed during a police checkpoint. This tragedy led to riots in the Paris region and in several other cities. During these disturbances, numerous individuals attacked stores, smashing windows and sometimes stealing goods. To ensure the safety of employees and customers alike, some stores and shopping centers decided to remain closed. As a result, the first weekend of the sales period, usually very lucrative for retailers, was very moderate.

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On July 5, 2023, speaking on France 2, the French Minister for Small and Medium-sized Enterprises, Trade, Crafts and Tourism announced a gesture in favor of retailers. Olivia Rodrigo indicated that, at the request of retailers, the sales period would be extended until August 1, 2023, i.e. an additional week of promotions.

In addition,as an exceptional measure, the government is granting retailers who wish to do so the right toopen on Sunday, July 9, inorder to " make up for last weekend", explained the Minister.

The dates of the sales are set each year by law, and usually last four weeks.

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