After the monumental statue by Japanese artist Yayoi Kusama, Louis Vuitton is back with another major UFO in the Parisian landscape. The brand will be taking over the historic Art Nouveau building at 103 to 111 Avenue des Champs-Élysées, just opposite its flagship store. But what will be the vocation of this new address? Boutique? Restaurant? Hotel? As speculation intensifies, the fashion world holds its breath in anticipation of the imminent opening of this latest space, which formerly housed the headquarters of HSBC France bank.
A Historic New Chapter. #LouisVuitton is pleased to unveil its new location on the iconic Champs-Elysées in Paris. Boldly disguised as a Monogram trunk for its refurbishment, it offers a unique backdrop for the Maison's upcoming Women's Spring-Summer 2024 Show by @TWNGhesquiere. pic.twitter.com/SYrKYjUmJm
- Louis Vuitton (@LouisVuitton) September 5, 2023
Louis Vuitton, in a tweet that sparked enthusiasm among aficionados of the label, spoke of the opening of a "new historic chapter". The precise details of the project are still being worked out, but one thing is certain: Louis Vuitton doesn't do anything by halves! The brand also added that the façade of the building will be transformed into an oversizedMonogram trunk for the duration of the works. A formwork that "offers a unique backdrop" to host Artistic Director Nicolas Ghesquière's Women's Spring-Summer 2024 show on October 2, 2023, during the upcoming Paris Fashion Week.
Louis Vuitton is gearing up for its latest coup, a fashion event that promises to be even more exceptional. We'll have to be patient to find out more, but one thing's for sure: we'll be there! How about you?
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