PSG: a new flagship store to open on the Champs-Elysées in Paris

There is a new store for PSG fans coming to Paris! After the closure of the historic store set on the Champs-Elysées this past late December 2021, Paris Saint-Germain opens a new flagship also set on the world’s most beautiful avenue, at 92 Avenue des Champs-Elysées.

To attracts supporters from all around the world, this new venue, scattered on two floors and covering 370sqm of selling area, first and foremost bets on the “new dimension of the Parisian franchise and the fans’ growing passion”, a press release issued this January 3, explains.

When getting in this new store, PSG fans are taken in a never-before-seen experience where the Paris Saint-Germain club is the master. Inside? A wide range of the club’s merchandising, including on the ground-floor a place devoted to textile and accessories indispensable to any fan of the club. The occasion to get the jerseys of your favorite players! Then, on the upper floor, enjoy a new customization service including customization tolls and a collection of limited products such as exclusive skate boards celebrating the new store, creative and exclusive tie & dye shirts (available from January 11), without forgetting the first drop of the PSGxCrashxTango Hotel collection (basketball jersey, hoodies, beanies…).

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New and quite a big one, PSG has teamed up with the young Parisian company Wild & The Moon to create a healthy and balance food takeout corner. To mark the occasion, 6 exclusive drinks will be sold in limited edition from January 11^th.

“The opening of the new Paris Saint-Germain flagship on the world’s most beautiful avenue is a major event for the club’s international influence. This is a historic day for Paris Saint-Germain, a strong signal rewarding 10 years of hard work to reinforce the brand. The Champs-Elysées store also marks a new step in the development of our store networks while the club also enjoys official stores in Tokyo, Seoul, Doha, Los Angeles as more will open soon. After Megastore, this new flagship offers supporters a more qualitative experience. Like the Parc des Princes, it aims at becoming the resort of choice for all our fans in Paris, Île-de-France and millions of tourists visiting Paris yearly”, Paris Saint-Germain brand CEO Fabien Allègre in this same release.