Basketball: the first NBA Store opens today in Paris Latin Quarter

Published by Cécile de Sortiraparis, Audrey de Sortiraparis · Published on July 23th, 2022 at 02:04 p.m.
Calling all basketball fans: you are expected this Saturday July 23, 2022, on Boulevard Saint-Michel in Paris to discover the brand-new NBA Store. A three-story store providing fans with official NBA and WNBA merchandizing.

Are you fan of the Lakers, Celtics or Chicago Bulls? No matter your favorite club, you will soon be able to cheer them up really hard thanks to the soon opening of the first NBA Store in France! The National Basketball Association announced the opening of an NBA Store in Paris this summer. The store is to open on Saturday July 23, 2022, at 20 Boulevard Saint-Michel in the Latin Quarter.

For this exclusive store, the NBA takes over the former premises of the Boulinier bookstore. In this 300sqm store covering 3 stories, basketball fans can enjoy official merchandizing, sport items and league keepsakes from all the NBA and WNBA clubs.

This NBA Store is the third one in Europe, after London and Milan, and the first in France. It is to sell a large range of jerseys, clothes, hats, balls, games, collector’s items, athletic clothes and shoes, and even exclusive items. Major sponsor brands will be available: Nike, Mitchell & Ness, New Era or Wilson are expected in the aisles of this new store. According to, fans can also enjoy access to a customization corner so they can create the jersey or cap of their dreams, with the designs of the 30 NBA teams.

Lids is excited to bring the first NBA Store to Paris. Our location on Boulevard Saint-Michel will offer the widest assortment of NBA products in the country and will be a destination for both locals and tourists.  The NBA is an international brand and has proven to have a broad appeal globally.  The new NBA Store in Paris will offer both fan apparel and trending fashion inspired by NBA culture in the U.S.”, said Lids Sports Group President Britten Maughan in a released.

After the PSG flagship store, it is now basketball fans’ turn to become addicted to shopping!

Practical information


20 Boulevard Saint-Michel
75005 Paris 5

Official website

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