In 2023,Levi's celebrates the 150th anniversary of its 501 jeans, an iconic fashion symbol for decades. After thedenim work designed by Ian Berry on the Place de la République, Levi's is teaming up with Rolling Loud, the world's biggest hip-hop music festival , to offer fans a unique musical experience. On May 20, 2023, Levi's will host an exclusive concert at theÉlysée Montmartre in Paris, featuring rappers Headie One, Lujipeka and Franglish.
Hip-hop is a musical genre that has brought crowds together and transcended borders. Since its origins, Levi's 501 jeans have been a preferred choice for artists in this movement, who have found in these garments the symbol of their unique style. Today, Levi's remains an integral part of popular culture and music, supporting artists around the world in their creative pursuits. The brand is also committed to young talent with the Levi's Music Project. To mark the 150th spring of 501, Levi's is teaming up with the Rolling Loud festival for a memorable event. This collaboration will include a capsule collection and exceptional concerts in four cities: Tokyo, Paris, London and San Francisco, on May 20, the symbolic day marking the patenting of the trouser riveting process by Levi Strauss & Co in 1873.
Set off on an unforgettable musical journey, celebrating both the heritage of 501 jeans and the musical culture that made them famous!
Dates and Opening Time
On May 20th, 2023
Starts at 07:00 p.m.
Location
Elysée Montmartre
72, Bd de Rochechouart
75018 Paris 18
Official website
www.levi.com
Booking
www.ticketmaster.fr
