Aujourd'hui Demain, the first vegan concept store in France

Published by · Updated on February 12, 2023 at 12:53 p.m. · Published on February 16, 2018 at 03:22 p.m.
The Aujourd'hui Demain concept store, opened by two 25-year-old entrepreneurs in the 11th arrondissement, brings together a snack bar, a grocery store, clothes, books and cosmetics in 150 square meters... Exclusively vegan! Let's go there.

For several months now, 42, rue du Chemin Vert has been transformed into a vegan den. Here, no milk, honey or leather, only animal-friendly products. And, by extension, the environment and social ethics, thanks to a choice of responsible brands.

The cosmetics are cruelty-free (in other words, they're not tested on animals), the shoes are made of imitation leather and tofu is the king of the menu... Which, if prejudice is anything to go by, is not for the skinny!

Aujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de France

Just because we eat responsibly doesn't mean we have to be bored chewing salad... Here, the key word is comfort food, in other words, gourmet food. On the menu: naughty toasted clubs, trendy full bowls, cheesecakes that would bring New York to its knees, and a Chocolate peanut butter fudge that has become an unmissable bestseller in just a few weeks. (Gluten-free options available for when you're on a diet).

As for the decor, regressive armchairs await you behind glass painted by a young Parisian artist. On the wall, rap album covers stand alongside green plants, not far from a free photo booth and a selection of cutting-edge sportswear. The space is very bright, and the atmosphere lends itself equally well to chatting, reading and nomadic work.

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In short, this new hippie Eldorado has the allure of a trendy hotspot, embodying the very contemporary popularity of the vegan way of life: whatever your dietary persuasion, you'll be seduced, believe it or not, our long experience as Parisian backpackers!

Aujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de France

PS: Good news to come:

  • Every 3rd Saturday and Sunday of the month, a thrift shop sets up shop at Aujourd'hui Demain (Saturday: 12pm-8pm, Sunday: 12pm-6pm). Next dates: February 17 and 18, March 17 and 18, 2018.

  • Coming soon, vegan breakfasts and brunches to boost your weekends.
Practical information

Dates and Opening Time
Starts February 12, 2023

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    42 Rue du Chemin Vert
    75011 Paris 11

    Route planner

    Accessibility info

    Access
    Richard Lenoir metro station

    Recommended age
    For all

    Official website
    www.aujourdhui-demain.com

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