A year after settling into the Samaritaine, Milia Matcha is turning up the green. The brand founded by beauty YouTuber Andie Ella, which now runs a permanent counter in the store’s Espace Beauté, is back with a new ephemeral matcha bar, open from October 3 to November 1, 2026.
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This time, head to the ground floor of the Nouveau Building, open daily from 11 am to 7 pm, to discover a new gourmet selection. After the success of the signature Cherry Matcha drink offered at the previous edition, Milia Matcha now puts its Matcha Signature Banana in the spotlight. A recipe paired with the Matcha Signature Vanilla, one of the brand’s best-sellers.
On the pastry front, the counter also serves up two sweet options to pair with drinks: a Vanilla entremet and a Matcha entremet. A compact offering, designed for those looking to squeeze in a brief sugar break amid their wanderings at La Samaritaine.
The pop-up completes Milia Matcha’s permanent corner, installed on level -1 in the Beauty Space. There you’ll find the brand’s products centered on Japanese tea, along with a world that attracts matcha enthusiasts.
Launched in 2023, Milia Matcha quickly rose to France’s No. 1 Japanese matcha, according to Forbes, pulling in more than 1.8 million unique visitors to its site and €3 million in revenue in year one. This success story rests on a matcha 100% Japanese sourced from the Mie prefecture, featuring the rare Okumidori variety, naturally sweet and without bitterness.
Between the permanent corner and the pop-up bar, Milia Matcha is turning Samaritaine into the new Parisian HQ for matcha. Sipped on site or to-go, every visit is sure to win you over with its matcha charm.
Dates and Opening Time
From October 3, 2026 to November 1, 2026
Location
La Samaritaine
19 Rue de la Monnaie
75001 Paris 1
Route planner
More information
Address yet to be revealed



Pop-up stores in Paris: the ephemeral, experience-driven shops you need to discover right now














