Korean Wave at BHV Marais: XXL pop-up dedicated to K-Beauty, K-Food, K-Fashion, K-Culture and Gaming

Annyeong Paris! - This summer, head for Seoul... without leaving the capital! From June 11 to July 13, 2025, BHV Marais is surfing the Korean Wave, with a giant 500m2 pop-up in the heart of Rue de Rivoli. Organized in partnership with the Paris Korean Club, this highlight celebrates South Korean lifestyle in all its splendor: K-Beauty, K-Food, K-Fashion, gaming and culture, through an immersive and stylish scenography!

K-Beauty: aiming for perfect skin

For porcelain skin worthy of a Korean drama, head to the K-Beauty area orchestrated by AGASKIN, experts in holistic Korean beauty. The corner offers a cutting-edge selection of eight exclusive brands, from iconic to up-and-coming. Three events not to be missed:

• La Conciergerie Peau, a personalized consultation where experts concoct a made-to-measure ritual with traditional roots.

• The Essais & Éclat Bar, showcasing treatments adapted to the summer weather.

• Daily Workshops, in the form of daily sessions dedicated to mastering the basics of Korean skincare, from the Glass Skin routine to gentle solutions to hyperpigmentation.

Also worth discovering:

• NÜD, the house of Korean high-tech skincare. On the program: targeted face and body treatments (hydrapeelings, non-invasive Korean facelifts, plasma, etc.).

• MI-RÊ Cosmetics, founded by Elizabeth Trémosa, offers intelligent, inclusive make-up care for all skin tones and ages.

K-Food break with ONOUL, Yummysō and Joa

For a gourmet break, ONOUL sets up store at BHV with its café-cantine grocery from the 15th arrondissement. Signature drinks (sesame latte, ginger coffee, matcha...) and home-made pastries invite you to savor the moment - onoul in Korean.

A stone's throw away, Yummysō distills its kawaii and acidulous universe in a pop and gourmet corner. Korean snacks, over-the-top stationery, cosmetics and decorative objects: trendy Asia invites itself to Paris!

On the street food front, JOA delights with Korean classics - tteokbokki, bulgogi, mandus - and creations inspired by Seoul's latest culinary trends.

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K-Fashion and gaming: Korean lifestyle right down to the pixels

The world of Korean fashion is represented by Moon Younghee, an iconic designer at Paris Fashion Week. A powerful aesthetic, between modernity and heritage, to be discovered in a selection of strong pieces.

Finally, thrill-seekers can head to E-MOTION to try out ultra-realistic motorsport simulators. A chance to experience the adrenalin of a racetrack, without leaving the Marais.

A complete experience to be enjoyed, tasted and shared allsummer long!