Some secrets are well kept, and at Guerlain, they’re kept under wraps. From 16 to 18 October 2026, the Journées Particulières grant free access to workshops, historic houses, and other venues rarely open to the public. Launched in 2011 by the LVMH group, this sixth edition centers on the theme At the Roots of the Dream, uniting 46 fashion houses across 69 sites in 12 countries. For three days, savoir-faire steps into the light and the archives crack open their drawers: a glimpse into the corners of the industry where the public is usually not invited.
In Paris, Guerlain is opening the door to one of its most intimate spaces: La Réserve des Sublimes, at 3 rue Boucher. Founded in 1828, the House has spent nearly two centuries cultivating a heritage nourished by perfumery, beauty, creation, and a set of skills that have become its signature. Iris, jasmine, bergamot, rose, vanilla, or tonka bean together form the famous Guerlinade, the house’s olfactory signature. But here, it is above all the relics of the past that take center stage. Usually closed to the public, La Réserve preserves rare historical objects that also inspire Guerlain’s creators: including the first lipstick conceived by Aimé Guerlain in 1870 and the first Bee Bottle, created in 1853. For once, the Maison’s archives won’t stay behind glass.
Dates and Opening Time
From October 16, 2026 to October 18, 2026
Location
Guerlain's Reserve of the Sublimes
3 Rue Boucher
75001 Paris 1
Route planner
Access
Paris Metro lines 1, 4, 7, 11 or 14 at Châtelet
Prices
Free
Recommended age
From 8 years old
Official website
www.lvmh.com
Booking
www.lvmh.com
