Rituals opens its Mental Relaxation Oasis on the Champs-Élysées, a first-of-its-kind concept in Paris

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Published by Audrey de Sortiraparis · Photos by Audrey de Sortiraparis · Published on December 4, 2023 at 09:47 a.m.
Rituals opens a boutique on the Champs-Élysées, welcoming its first "Mind Oasis" in France, this October 12, 2023. This new 500 m2 address showcases the brand's full range of skincare, wellness and home products, as well as a vast space dedicated to relaxation, offering two unique experiences: mental relaxation and hydromassage, in the heart of Paris.

Beauty and well-being enthusiasts take note: after Guerlain and Lancôme, it's now Rituals ' turn to make its mark on the World's Most Beautiful Avenue.

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The Dutch cosmetics brand opens its first"Mind Oasis" in France on October 12, 2023, at 33 Avenue des Champs-Élysées. Imagine an urban sanctuary dedicated to mental relaxation in the heart of bustling Paris ...

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Once inside the boutique, you'll find the entire Rituals universe, from skincare products (face and body) to home fragrance collections, spread over the 200 m2 first floor.

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A change of scenery on the second floor! This is where the magic happens, as the300m2 space houses Mind Oasis technology, offering two experiences: mental relaxation andhydromassage.

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The six mental relaxation cabins are equipped with "zero gravity" chairs for breathing exercises, 4D sound stimulation, light effects and haptic vibrations. This combination is designed to induce a deep meditative state , inviting you to let go.

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As forhydromassage, Mind Oasis features nine mattresses that reproduce the floating motion of water, punctuated by circular massages with adjustable intensity. To complete the experience, this technology is combined with light therapy, which simultaneously boosts your skin's collagen production. An absolutely relaxing session, to the sound of nature and the scent of The Ritual of Jing, a soothing blend of lavender and cedarwood.

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The Mind Oasis, initially inaugurated in the brand's Amsterdam flagship in 2020, is now spreading across Europe, with addresses in Antwerp and Paris, and soon in Frankfurt, then Barcelona. Rituals redefines the notion of urban well-being with its oasis of tranquility, inviting you to recharge your batteries in the heart of the City of Light!

Mind Oasis and the ephemeral Rituals boutique on the Champs-Élysées will close definitively on the evening of 31/12/2024.

This unique concept having met with incredible success, Rituals plans to open a new Mind Oasis in the near future.

Practical information

Dates and Opening Time
Starts October 12, 2023

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    33 Avenue des Champs-Élysées
    75008 Paris 8

    Route planner

    Access
    Metro 1 or 9 Franklin D.Roosevelt

    Prices
    Hydromassage (20 min): €19.9
    Relaxation mentale (30 min): €29.5
    Relaxation mentale (55 min): €44.5

    Official website
    www.rituals.com

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