Rituals opens its Mental Relaxation Oasis on the Champs-Élysées, a first-of-its-kind concept in Paris

Avis aux amateurs de beauté et bien-être - Après les instituts Guerlain et Lancôme, c'est au tour de Rituals de faire sa place sur la Plus Belle Avenue du Monde.

The Dutch cosmetics brand is opening its first"Mind Oasis" in France on October 12, 2023, at 33 Avenue des Champs-Élysées. Imagine an urban sanctuary dedicated to mental relaxation in the heart of bustling Paris...

Once inside the boutique, you'll find the entire Rituals universe, from skincare products (face and body) to home fragrance collections, spread over 200 m2 on the first floor.

On the second floor, there's a change of scenery! This is where the magic happens, as the300m2 space is home to Mind Oasis technology, offering two experiences: mental relaxation andhydromassage.

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The six mental relaxation cabins are equipped with "zero gravity" chairs for breathing exercises, 4D sound stimulation, light effects and haptic vibrations. This combination is designed to induce a deep meditative state , inviting you to let go.

As forhydromassage, Mind Oasis features nine mattresses reproducing the movement of floating water, punctuated by circular massages with adjustable intensity. To complete the experience, this technology is combined with light therapy, which simultaneously boosts your skin's collagen production. A session of absolute relaxation, to the sound of nature and the scent of The Ritual of Jing, a soothing blend of lavender and cedar wood.

Mind Oasis, initially inaugurated in the brand's Amsterdam flagship in 2020, is now expanding across Europe, with addresses in Antwerp and Paris, and soon in Frankfurt and Barcelona. Rituals redefines the notion of urban well-being with its oasis of tranquility, inviting you to recharge your batteries in the heart of the City of Light!