Kura Master celebrates Kagoshima Shochu in Paris throughout November.

Throughout November, Kura Master is showcasing Kagoshima Shochu in Paris through its Shochu 365 campaign, featuring original cocktails and an exceptional tasting evening. Don't miss this opportunity to discover this traditional Japanese spirit, emblematic of southern Japan.

Calling all Japanese spirits enthusiasts and those curious to discover new flavors! You are no doubt familiar with sake, but during the month of November, you can discover Shochu, a very popular spirit in Japan.

Shochu takes center stage this November

From November 1 to 30, 2025, Kura Master invites you to experience a true taste journey through Kagoshima Prefecture, the birthplace of Shochu. This unique campaign, part of the Shochu 365 project , showcases this Japanese spirit, which is still relatively unknown in France.

Throughout the month, Kagoshima Shochu will be featured in several bars and restaurants in Paris and the surrounding region. Unique cocktails, surprising combinations, and original creations are on the menu. In Paris, head to Stand Tora, Haikara Izakaya, and Toyo restaurant. Outside the capital, the experience continues at Point Rouge (Bordeaux) and Bar Aedaen (Strasbourg). It's the perfect opportunity to (re)discover this Japanese spirit in a new light.

Discover the list of bars and restaurants participating in the Shochu 365 project by clicking here!

The highlight of the campaign will take place on Thursday, November 20, during a special evening organized at Irasshai( 's large Japanese grocery storein Paris's 1st arrondissement), at the Mesures bar ( a cocktail bar in the Marais) and at The Cambridge Public House, also a partner of the event.

On the program for this evening of November 20

Exclusive cocktails made with Shochu Saibo Taikaian infused with green tea
Snacks straight from Kagoshima
the exceptional presence of the creator of this drink, who has come specially from Japan to meet the public

This evening offers a unique immersion into the heart of Japan, without leaving Paris.

With this initiative, Kura Master continues its mission: to showcase the richness and diversity of Japan's brewing heritage by building bridges between tradition and modernity. An unmissable event for epicureans and lovers of Japanese culture!

Alcohol abuse is dangerous for your health, please drink responsibly.