Bulgari on Place Vendôme unveils itself for the 2026 Journées Particulières

At Bulgari, the Journées Particulières 2026 highlight craftsmanship as much as the stones. The flagship on Place Vendôme opens its doors free of charge to visitors from October 16 to 18, inviting them into its jewelry and leather goods worlds.

This time, head to Rome… without leaving Place Vendôme. From October 16–18, 2026, the Journées Particulières will open the curtains for free on the backstage of the LVMH group. For its sixth edition, entitled Aux Racines du Rêve, 46 Houses, 69 venues and 12 countries are on board. At Bvlgari, the journey unfolds through the stones, the craft, and the brand’s own creations, in a flagship where Italy takes center stage in Paris.

LVMH's Special Days 2026: which LVMH Maisons are open for reservations on September 24
Before stepping inside LVMH’s Maisons in October, you’ll need to book ahead. For the 2026 Journées Particulières, an initial wave of free time slots goes live on September 24 at 2 p.m., featuring a carefully curated list of places to discover. Find out which ones. [Read more]

Founded in Rome in 1884, Bvlgari draws its identity from Sotirio Bulgari’s journey, who left Greece to settle in the Italian capital. His Greek heritage, expert goldsmithing, and the monumental Roman aesthetic have shaped the maison’s DNA ever since. Today, jewelry, watchmaking, leather goods and perfumery forge a universe where color, gemstones, and sculptural volumes set the tone. On the Place Vendôme, the flagship store serves as a Parisian backdrop to this distinctly Roman vision of luxury.

Les Journées Particulières LVMH 2022 à Paris : Bulgari — Bulgari

For the 2026 Special Days, Bvlgari opens the doors of its flagship to showcase three of its core crafts: jewelry, watchmaking and leather goods. The tour spotlights the mastery of gemstones, the precision of every gesture, and what the House calls its Artsmanship, a cross between art and craftsmanship. Visitors can also explore the personalization of exclusive creations. In short, here the gems aren’t just there to shine: they are the starting point for an entire savoir-faire.

Bvlgari's 2026 Special Days program:

Visit to the Bvlgari flagship on Place Vendôme: a behind-the-glass look at jewelry, watchmaking, and leather goods—a world of gems, the Maison’s craftsmanship, and the personalization of exclusive creations.
Reservations open Thursday, September 24 at 2:00 p.m.

The 2026 Special Days: the program of exclusive openings for LVMH Maisons in Paris
LVMH’s Maisons invite the public to October for a new edition of Journées Particulières. From October 16 to 18, 2026, explore the lineup of tours in Paris and Île-de-France, along with the booking dates. [Read more]