Immersion at the Eiffel Tower: daily brunch in Paris’s 7th arrondissement

The Immersion Tour Eiffel brunch kicks off with a simple question: why wait for Sunday to treat yourself to pancakes and soft-boiled eggs? Located on avenue de la Bourdonnais, in the 7th arrondissement of Paris, this all-day brunch spot serves its menu from Monday to Sunday, just a short walk from the Champ de Mars. We swung by on a Thursday noon in October 2026, and here’s what we saw (and tasted).

First takeaway: as the neighborhood offices empty out for lunch, the room fills with a cheerful mix of people. Colleagues swapping their sandwich for a plate of pancakes, tourists recharging before heading up to the Eiffel Tower, a few regulars sipping their latte. Brunch here isn’t a spectacle. It’s just another meal, only a bit more indulgent.

Immersion: what's this daily-brunch concept all about?

Behind Immersion, there’s Alexis Mouyren, a food entrepreneur who launched the brand in 2020. The starting idea: take brunch out of its Sunday niche and turn it into a real alternative to the traditional lunch, whether you drop by on a Tuesday at 11 a.m. or a Saturday in the early afternoon.

Five years on, the bet is paying off. The brand counts five Parisian locations (République, Vendôme, Sentier, Montmartre and Tour Eiffel) and more than 80 staff. All share the same menu, conceived by chef William Pradeleix. The founder sums up the house spirit in one line: he wanted everyone to feel that peculiar weekend vibe, no matter what day of the week it is.

The concept draws inspiration from American brunch houses, those cafés where you can order oeufs Benedict at any hour without anyone batting an eye. There’s no fixed formula: you pick from the à la carte according to how hungry you are and the time of day. The group now aims to expand beyond Paris.

What does the Immersion address at the Eiffel Tower look like?

The decor leans into a neo-retro vibe: a blend of comfort and relaxed, unpretentious elegance that makes you want to linger. It’s not a noisy canteen, nor a stiff salon. The atmosphere feels more like a neighborhood café with a hearty dose of indulgence.

At the counter sits a La Marzocco machine, the Florentine benchmark for espresso that you’ll find at every outlet in the group. It’s a telling detail: here, specialty coffee isn’t just window dressing, and this spot could easily sit among Paris’s best cafes and coffee shops. According to our colleagues at Yonder, the beans come from the Belleville Roastery, a Parisian roaster well known to coffee enthusiasts.

What to eat at the Immersion Tour Eiffel brunch?

The savory menu is divided into four families: benedicts, waffles, pancakes, and toasts. Each plate arrives generously topped, enough to carry you through to dinner. On the benedicts side, the base stays the same (toasted brioche, coleslaw, soft-boiled egg, red cabbage pickles, gomasio with black sesame, and paprika hollandaise), then the real distinction comes down to the garnish: crispy chicken glazed in a sweet-and-sour sauce, caramelized bacon, or smoked salmon.

Fall for the Crispy Benedict. The crispy chicken with its sweet-and-savoury glaze pairs beautifully with a spiced hollandaise, while the pickled red cabbage adds just the right tang to keep things lively. A plate that feels like a road trip from New York to Seoul, all without leaving the Champ de Mars.

The house specialty is the Eggs and Bacon Pancakes: two fluffy pancakes, caramelized bacon, two fried eggs, maple syrup, and salted butter. The kind of dish that doesn’t hold back. Fish lovers will head for the Salmon Stack, three pancakes crowned with smoked salmon and chive cream cheese. For a broader pick, our guide to the good pancakes in Paris rounds up the scene.

The fluffy waffles also deserve their place on the menu. La Salty Mood offers crispy chicken, cheddar, smashed avocado and a fried egg, while the Salmon Crush leans on smoked salmon and maple syrup—a sweet-salty pairing that pleasantly catches you off guard.

When it comes to toasts, sourdough is the playground. The Avé Stracciatella nods to Italy with avocado, pesto, stracciatella, sun-dried tomatoes and chopped hazelnuts. We also sampled the Harvest Toast, the seasonal recipe: stracciatella, thyme-roasted butternut, figs, walnuts, and a honey-Sherry vinaigrette. An autumn plate that lands perfectly in October. Finally, the Sides of Love options bundle the essentials (two poached eggs, avocado, cream cheese, greens) with bacon or salmon.

And for the sweet-tooths among us, what should you choose?

The sweet lineup deserves a little space on the plate. Pancakes, waffles, or brioche perdue—or French toast—appear in several versions, including Fruits & Cream (seasonal fruit, whipped cream, maple syrup) and Original Taste with caramelized hazelnuts. A small treat to savor: the maple syrup is unlimited, brought straight to the table. There’s also a tiramisu-inspired option, with a half-shot of espresso, praline and ganache, completing the lineup.

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We shared the Brioche Peanut Butter: toasted brioche, house-made peanut butter, banana, crushed raspberries, blueberries, and caramelized hazelnuts. Utterly comforting, it will delight those who long for childhood snack times. The more restrained option is the house granola with Greek yogurt (a vegan alternative is available) and its fresh fruit.

At the counter, a handful of sweets also invite a quick break: half-baked New York-style cookie, brookie (half brownie, half cookie), banana bread with chocolate chips, carrot cake, not forgetting a croissant and a chocolate croissant for a quick breakfast. To extend the gourmand tour in the quartier, our guide to the sweet spots in the 7th arrondissement has plenty to keep you busy.

Which drinks should you order at Immersion?

The hot drinks menu runs from espresso to flat white, with chai latte, matcha latte, golden latte, and the ube latte, the violet yam-based beverage that’s been buzzing on social media. If you’re curious, our roundup of places to grab an ube latte in Paris should spark some ideas. Good news: oat milk is included at no extra charge, and nearly everything can be ordered iced.

On the freshness front, orange juice, apple-mango-passion juice or apple-cucumber-lemon, iced hibiscus, homemade iced tea and lemonade round out the selection. Perfect for a morning brunch or a 4 p.m. pick-me-up.

Vegetarian, gluten-free, halal: is it meeting everyone's needs?

It's one of the brand's real strengths. The menu features vegetarian options (Avé Stracciatella, Harvest Toast, granola), a gluten-free bread available as an add-on, and halal choices. A practical touch when planning a brunch with friends who have different dietary needs. For 100% plant-based cuisine, check out our pick of vegetarian and vegan brunches in Paris.

Extras let you tailor your plate: halloumi, avocado smash, soft-boiled egg, stracciatella, crispy chicken, or caramelized bacon can be added on request. Vegetarian toasts can thus become much heftier in just a few seconds.

How much does a brunch cost at Immersion Tour Eiffel?

The chain presents an average budget of about €25 per person for a full brunch, placing it among Paris’s affordable brunch options—a real selling point in this neighborhood. In detail, budget €14.50–€16.50 for a savory dish, €1.50–€5.50 for an add-on, and €2 to around €10 for the sweets. On the drink side, espresso starts at €2.50 and lattes hover around €5–€5.50. Regulars can join the Brunch Lovers Club, a loyalty program that lets you rack up points for a free item.

Immersion Tour Eiffel sits at 83 Avenue de la Bourdonnais in the 7th arrondissement, just a short walk from École Militaire station (line 8). It’s open daily, 9am–4pm on weekdays and 9am–6pm on weekends. The full menu and other locations are available on the official Immersion site.

Who is this brunch near the Eiffel Tower for?

This brunch is aimed first at those craving a treat before the weekend: remote workers looking for a break (to work on site, our cafés avec wifi are better suited), colleagues hoping to mark a Friday noon, and parents taking a midweek day off. Visitors to the Champ-de-Mars will also find it a welcome alternative to the usual brasseries in the area.

A quick heads-up: the portions here are generous and the dishes rich. Those after a lighter brunch should choose carefully (granola, vegetarian toasts), or turn to our healthy brunch options in Paris. On Sunday lunchtime, it’s wise to expect a bit of a wait, as is typical with many Parisian brunch spots. Finally, the savory side leans heavily toward sweet-salty flavors—a deliberate bet that won’t please every palate.

What to do around Immersion Tour Eiffel after brunch?

The upside of this spot is its location. After you’ve fueled up, a short stroll brings you to the Champ de Mars lawns, where you can look up at the Eiffel Tower. For a cultural interlude, the Musée du quai Branly - Jacques Chirac and its teeming garden aren’t far either.

An anecdote to drop during coffee: Avenue de la Bourdonnais owes its name to Bertrand-François Mahé de La Bourdonnais, a Saint-Malo navigator from the 18th century and governor of the Îles de France and de Bourbon, today Mauritius and Réunion. It was laid out in 1770 and was originally much wider than it is now.

Two more brunch spots to check out on weekdays

Staying in the neighborhood? La Magie de Paris, on Rue Dupont des Loges, serves a hearty, house-made brunch just a short walk from the Eiffel Tower, available every day except Wednesday. A charming option to mix things up in the 7th.

Craving a fresh scene? Head to the 10th arrondissement for Parenthèse Brunch, a cafe dedicated entirely to brunch, also offering weekday-friendly prices. And to go further, our guide to weekday brunches in Paris and the one on the 7th arrondissement’s brunch spots are full of good ideas. Prefer to explore the whole capital? Our brunch map by arrondissement and our pick of new brunches in Paris and Île-de-France are here for that.

This test was conducted as part of a professional invitation. If your experience differs from ours, please let us know.