YANGGUOFU hosts its first European partners conference in Düsseldorf YANGGUOFU

As the world’s largest malatang chain, with more than 7,000 restaurants worldwide, YANGGUOFU is pressing ahead with its international expansion. On September 28, 2026, the brand hosted its first European Partner Conference in Düsseldorf, drawing in franchisees, regional partners, suppliers, and prospective partners from across Europe. Under the theme “Beyond Malatang,” the event spotlighted the brand’s growth in Europe and its ambitious expansion plans. In Paris, you can find the restaurant in the Grands Magasins district, where you can discover malatang, a must-try Chinese specialty.

YANGGUOFU presses ahead with its expansion in Europe and in France

During the conference, President Xingyu Yang kicked off the program with a live Q&A session, giving European partners the chance to engage directly with the group’s leadership. Junjie Ping, Managing Director Europe, also outlined YANGGUOFU’s regional expansion, noting that the network now counts 53 restaurants in 48 cities across 13 European countries, with 12 additional outlets under construction or in development.

Among these cities, Paris is, of course, part of the scene. The restaurant YANGGUOFU - YGF Malatang sits in a superb location, just a stone's throw from Galeries Lafayette and Printemps in the 9th arrondissement. So don't miss trying the malatang, a Chinese specialty you build to your taste. Pick your ingredients, your broth and your seasonings to craft your own bowl, perfect for a lunch or dinner with friends, as a couple, or with family.

The program underscored the importance of tailoring to local markets, launching community initiatives, and running seasonal campaigns to shape the YANGGUOFU experience across Europe, while introducing malatang, the brand’s customizable Chinese dish, to an ever wider audience.

A range of initiatives across Europe, all with the same goal

A round-table brought together franchisees from France, Germany, the United Kingdom and Austria to share their experiences opening and expanding restaurants across Europe. The conference also featured the launch of the White Paper on the Development of the Malatang Industry in Europe, an awards ceremony for partners, and a signing of a strategic cooperation agreement outlining future development in six European cities.

Among the accolades announced, YANGGUOFU France took home the Best Marketing Performance Europe award, a nod to its work boosting the brand’s visibility in the French market.

Through « Beyond Malatang », YANGGUOFU is aiming to go beyond the restaurant experience by bringing Chinese culinary culture closer to European communities, while continuing to expand its network across the continent.