The Journées Particulières 2026 in Paris: go behind the scenes at Bulgari's flagship on Place Vendôme

This time, head to Rome… without leaving Place Vendôme. From October 16–18, 2026, the Journées Particulières will open the curtains for free on the backstage of the LVMH group. For its sixth edition, entitled Aux Racines du Rêve, 46 Houses, 69 venues and 12 countries are on board. At Bvlgari, the journey unfolds through the stones, the craft, and the brand’s own creations, in a flagship where Italy takes center stage in Paris.

Founded in Rome in 1884, Bvlgari draws its identity from Sotirio Bulgari’s journey, who left Greece to settle in the Italian capital. His Greek heritage, expert goldsmithing, and the monumental Roman aesthetic have shaped the maison’s DNA ever since. Today, jewelry, watchmaking, leather goods and perfumery forge a universe where color, gemstones, and sculptural volumes set the tone. On the Place Vendôme, the flagship store serves as a Parisian backdrop to this distinctly Roman vision of luxury.

For the 2026 Special Days, Bvlgari opens the doors of its flagship to showcase three of its core crafts: jewelry, watchmaking and leather goods. The tour spotlights the mastery of gemstones, the precision of every gesture, and what the House calls its Artsmanship, a cross between art and craftsmanship. Visitors can also explore the personalization of exclusive creations. In short, here the gems aren’t just there to shine: they are the starting point for an entire savoir-faire.

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Bvlgari's 2026 Special Days program:

• Visit to the Bvlgari flagship on Place Vendôme: an immersion into the worlds of jewelry, watchmaking, and leather goods, focused on gemstones, the house’s craftsmanship, and the personalization of exclusive creations.