A bag bearing your first name is already personal. But add the coordinates of a meaningful place, an important date or a favorite phrase, and the accessory can tell a little story. That’s the idea behind Le Nom, a boutique at 19 rue des Rosiers in Paris’s 4th arrondissement, where hand-painted designs take the place of impersonal logos and mass-produced lettering.
The story behind the brand reads like a holiday anecdote. In 2019, at a wedding in Saint-Tropez, straw baskets were decorated with the bridesmaids’ initials. A photo taken on Pampelonne Beach and posted on Instagram quickly caught people’s attention, and requests began pouring in. The success of these personalized baskets gave rise to Le Nom, a brand with Italian roots that has since expanded into collections of bags and accessories.
In its Paris boutique, the atmosphere is intimate and carefully considered, with plenty of emphasis on the designs, colors and customization options. From the baskets that made the brand famous to tote bags and everyday city bags, the collection features a range of sizes and materials. The products are made in Italy and personalized with letters, drawings, messages or patterns chosen by customers.
It’s precisely the artisanal touch that makes the difference. Here, the lettering is hand-painted, not simply printed or embroidered. A name, a quote or the coordinates of a trip can thus turn a bag into
unique. For a birthday, a gift between friends, or simply to have an accessory that doesn’t look like your neighbor’s, the idea works pretty well.
The Marais boutique lets you see the designs, their finishes and the different options before making your choice. For a more personalized order, however, it’s best to plan ahead for lead times. As for the message to have inscribed, that may be the hardest part: once the brush has been applied, you’d better have chosen the right words!
Location
The Name
19 Rue des Rosiers
75004 Paris 4
Route planner
Access
Metro 1 Saint-Paul
Official website
www.le-nom.fr
